Salary is just one of many factors that influence whether you consider a job a good one or not. However, it’s without a doubt an important consideration for most people, not only because everyone has bills to pay, but also because a fair salary is a sign of respect.
In the inaugural State of Email Salaries & Jobs in the US report, which is based on responses from more than 500 US-based marketers, we take a look the overall email marketing salary picture, plus how salaries vary by:
- Geographic region
- Industry vertical
- Company size
- Team size
- Agency and freelancer usage
- Email program sophistication
We also look at job openings by state and by role, using job posting data from the Litmus Community Job Board.
How to Use This Report
If you’re an email marketer, use the results from the State of Email Salaries & Jobs in the US to gauge if you’re being paid well at your current job. You can also evaluate future job opportunities, because this report reveals the characteristics of companies that value email and thus value email marketers. For instance…
- 62% of US email marketers at companies using dynamic content often earn salaries of $60,000 or more vs. 50.4% at companies using it rarely. [Tweet this]
- 62% of US email marketers at companies using Litmus Email Previews earn salaries of $60,000 or more vs. 51.3% at companies that don’t. [Tweet this]
And if you’re an executive or email marketer manager, use these results to make sure that you’re offering competitive salaries for each of your email positions.