Litmus Live (formerly known as The Email Design Conference) brings the email community together to celebrate their craft and give email professionals a platform to learn, share, and grow. With sessions covering everything from marketing strategy to innovative email development techniques and production processes, you’ll take away actionable advice that will have immediate impact.
Litmus Live brought together over 500 of the most passionate minds in email for two full days of geekery in Boston.
It was truly inspiring to be surrounded by so many passionate email designers, marketers, and strategists in one space—all eager to share their knowledge and soak in all of the information possible.
Seemingly countless tips and advice were shared throughout the conference—and on Twitter.
While there were thousands of amazing tweets, we’ve highlighted a few of our favorite takeaways below.
Add the customer voice to email marketing – adds authenticity to your message #TEDC15 @sullaura
— SarahJane Walshe (@SJWalshe) August 27, 2015
Repeat yourself as little as possible with email development – automate code, use tools like Emmet, snippets, variables, partials #TEDC15
— Benjamin Djang (@bendjang) August 27, 2015
For promoting blog posts, assume people don't read. Lead with photography. Focus on just one thing. #TEDC15
— Dan Caro (@dcaro12) August 27, 2015
#TEDC15 A UX flow is an awesome idea, a takeaway I'm taking back to the grind
— EmailCraze (@shannase1) August 27, 2015
Ditch the word 'exclusive'. why should we care that other people can't get what you're selling? Same with "just for you". #TEDC15
— Anne Tomlin (@pompeii79) August 27, 2015
Collaboration tools that can help you work with other team members or translation agency—Trello, JIRA, GitHub #TEDC15 @iamacyborg @yarrcat
— Litmus (@litmusapp) August 27, 2015
International campaigns need more time for production, time zone coordination, translations, and signoff from a native speaker. #TEDC15
— Justine Jordan (@meladorri) August 27, 2015
Pixel art as a fallback option when your images are blocked in email is a fun, clever idea courtesy of @Mike_Ragan of @ActionRocket #TEDC15
— Starr Pagharion (@starrrwars) August 27, 2015
Scheduling multi-lingual campaigns? Don't be pixel perfect. An email you can read is better than one that's responsive. #TEDC15 @iamacyborg
— Vicky Ge (@vickymakesstuff) August 27, 2015
I've seen emails where the most clicks were on content near the bottom. The fold isn't a big deal. #TEDC15
— Jacques Corby-Tuech (@iamacyborg) August 27, 2015
Using responsive design templates @PlowandHearth got 2 designers to produce 30 emails per week. Cut production time in half! #TEDC15
— Dan Caro (@dcaro12) August 27, 2015
Besides all the other reasons, using typography in email make things quicker and easier to change. #TEDC15
— Jason Meeker (@jpmeeker) August 27, 2015
Behind the click is a human – learn who they are and what they need #TEDC15
— Benjamin M. McCabe 👏🏻🧼🚿 (@bmmc5) August 27, 2015
For every $1 spent on #email, teams on average earn $28.50. —@vickymakesstuff #TEDC15
— Carey Mercier (@carey_mercier) August 27, 2015
Sign of a great conference? Going back to your hotel room to play with new code concepts you just learned about. #TEDC15 #MindBlown #Nerd
— Michelle Miles (@CraftyMichelle) August 27, 2015
Best day to send your email: Monday between 5-7AM! #TEDC15 pic.twitter.com/EedtPeUzV8
— Anke Ruwette (@AnkeRuwette) August 28, 2015
Attrition in an email list is normal. Make it easy for people to unsubscribe – Spam complaints are much worse. @email_privacy #TEDC15
— Benjamin M. McCabe 👏🏻🧼🚿 (@bmmc5) August 28, 2015
Ha! Preach! 🙂 Great #emaildesign is achievable. Pixel perfect email design is unrealistic. #TEDC15 https://t.co/4bC6eKjkeX
— Jessica Best (@bestofjess) August 28, 2015
Grunt is @leemunroe’s secret weapon in automating email development: http://t.co/9wnsqGtBu0 #TEDC15
— Litmus (@litmusapp) August 28, 2015
Short term strategy: entice people to open NOW. – @shaimoomn #TEDC15
— Jim MacLeod (@JimMacLeod) August 28, 2015
3 Segmentation Tips: Think beyond demographics, focus on the right segments, and execute in a way that doesn't kill you- @juniorhee #TEDC15
— SarahJane Walshe (@SJWalshe) August 28, 2015
Want even more takeaways?
Some attendees wrote blog posts about their experience and lessons learned at the event. Check ‘em out:
- After attending the conference for three years in a row (that’s some serious email geek dedication!), Jim MacLeod put together a great slideshow of his favorite takeaways from this year’s festivities.
- From web font support in email to templates to big data, Pierce Ujjainwalla compiled his favorite tips from day one and day two of the conference.
- Alongside an amazing video, Dan Denney published a post about the emphasis on community and quality of presentations.
- Chris Sietsema travelled across the country to attend The Email Design Conference in Boston—and wrote about the nine lessons he learned during his journey.
- Joining us at the conference for the second time (this time as a speaker!), Ted Goas recapped the conference, the people, and the main theme of the event.
- “#TEDC15 Was Delightful and Diverse and I Can’t Wait to Go Back” by Alex Mohr—we don’t think that title needs any further explaining!
- Despite suffering from self-diagnosed “post-conference depression,” Karina Tovar put together a very detailed post of lessons she learned at the conference (and even included some fun animated GIFs along the way).
Stay tuned for all the news on #LitmusLive
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