Read Time: 2 min

Why You Need a Content Marketing Plan [+ Free Templates]


“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one.

With a lean team, working with efficiency top of mind is key to helping you make the most of your time. In other words, having a thorough plan of action helps you work smarter (and not harder).

69% of top-performing B2B content teams have a documented strategy. Ready to be a top performer yourself?

Together with our good friends at HubSpot, we’ve teamed up to bring you a guide that will serve as a blueprint for creating an entire content marketing plan that focuses on your desired results. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan.

With these resources, you will be able to:

  • Analyze your current content marketing efforts with a SWOT analysis
  • Define your buyer personas for your content plans
  • Map your content marketing objectives and KPIs
  • Plan your work with a content timeline

Creating a content marketing plan doesn’t have to be cumbersome. We’re going to help you step-by-step.

Get the templates

It’s time to get more from your marketing

Whether your team consists of one or 100, Litmus solutions are built to scale with you.

See Plans and Pricing