In Regards to the Rumors about Litmus…

On Friday, we told you something big is coming from Litmus. But instead of telling you what it is or even giving you a slightest hint, we asked you to guess “What’s next for Litmus?” and invited you to start a rumor with the #MakeEmailBetter hashtag. And start rumors you did!

Hundreds of you played along, giving us inspired advice for the future direction of our company. Here are some of our favorite rumors:

. @lozzzytweets @litmusapp You’ve bought out Google and discontinued Gmail?!?!

— Alex Ilhan (@omgitsonlyalex) September 11, 2015

Rumor is… Litmus partners with Gmail to make all responsive design nightmares go away @litmusapp #MakeEmailBetter http://t.co/ofRHjiUNmJ

— Elise Carey (@VintageSunset) September 11, 2015

A video game in which we battle the Gmail app for the coveted prize of a lower CPM. @litmusapp #MakeEmailBetter

— Alessandra Souers (@asouers) September 11, 2015

.@litmusapp disable outlook for the entire world? #MakeEmailBetter

— Darryl Vos (@darrylvos) September 11, 2015

Oh I also heard that @Litmusapp is going to buy @Microsoft and finally put Outlook out to pasture… #MakeEmailBetter

— Inkspray (@inkspray) September 11, 2015

Rumor is… Trump has been financing Outlook all these years @litmusapp #MakeEmailBetter http://t.co/5ItyTFj3yP

— Shaimoom Newaz (@shaimoomn) September 11, 2015

I heard that @litmusapp is partnering with Ted Cruz next year, solely so they can keep their hashtag. #makeemailbetter #litmusrumors

— EmailSnarketing (@EmailSnarketing) September 11, 2015

I heard @litmusapp was getting acquired by Hallmark in an effort to build scratch n sniff emails #MakeEmailBetter http://t.co/yxi7nRCGsv

— BalanceDigitalMktg (@BalanceDigital) September 11, 2015

Rumor is…Litmus unveiling “Email Stationery”, exclusively made to work w/ Apple Pencil @litmusapp #MakeEmailBetter http://t.co/5ItyTFj3yP

— Shaimoom Newaz (@shaimoomn) September 11, 2015

Rumor is…table layouts were part of an unhilarious long con. Web code always worked. 🙁 @litmusapp #MakeEmailBetter http://t.co/5ItyTFj3yP

— Shaimoom Newaz (@shaimoomn) September 11, 2015

Rumor is… Litmus partners with http://t.co/JNlwhtsJkL to make Standards for all email clients @litmusapp #MakeEmailBetter

— Yoel (@Yoel_NY) September 11, 2015

I heard @litmusapp is building its own email client that renders all emails perfectly and has a sweetass UX. #litmusrumors #makeemailbetter

— EmailSnarketing (@EmailSnarketing) September 11, 2015

Rumor is… Litmus is going to start including snail mail in previews. Right? @litmusapp #MakeEmailBetter http://t.co/wARZqlZOUq

— Matt Denner (@likeyoubutme) September 11, 2015

I heard that @litmusapp is changing its name to Litmus Marketing Cloud #litmusrumors #makeemailbetter

— EmailSnarketing (@EmailSnarketing) September 11, 2015

Something big is coming @litmusapp #MakeEmailBetter http://t.co/e25Hhk00J3 <- If Litmus doesn’t become an ESP I’m fucking disappointed.

— Becs Rivett Kemm (@becskr) September 11, 2015

“Rumor is… something big is coming @litmusapp #MakeEmailBetter http://t.co/7MCRtFIqsM”

I hope I get a free T-shirt for this.

— Andrew H. Yi (@_AHYI) September 11, 2015

Rumor is @litmusapp is becoming a shirt company in addition to be an awesome testing platform!

— sarah degroot (@sdegroot9) September 11, 2015

Rumor is Hulk Hogan is going to run wild all over Litmus http://t.co/kTuonwCE72 @litmusapp #MakeEmailBetter http://t.co/8avaqmYCkH

— Kevin Coté (@kevinacote) September 11, 2015

Rumor is… something big is coming @litmusapp A new pillow design?
#MakeEmailBetter http://t.co/hHrN6hO5Rn

— Josh Rumbaugh (@JoshRumbaugh) September 11, 2015

@litmusapp @asoehnlen @defeated Litmus pillows for all?!?

— EmailSnarketing (@EmailSnarketing) September 11, 2015

@litmusapp a delivery of tacos and autographed photo from the #litmuspillow after a beautiful email is created?

— Really Good Emails (@reallygoodemail) September 11, 2015

Hey @litmusapp why make something new for email? I thought it was dead?

— Parry Malm (@ParryMalm) September 11, 2015

Robo-ceej was just the beginning.

Rumor is… something big is coming @litmusapp #MakeEmailBetter http://t.co/L6e80apIdP

— Elliot Ross (@iamelliot) September 11, 2015

Thanks for all the great ideas, several of which we’ve added to our roadmap. As a reward for reading all the way to the end of this post, I’m happy to confirm that, Yes, Robo-ceej was just the beginning! Stay tuned for big news by the end of the month.

Less cool than in person but @RodriguezCommaJ is joining us via robot for #tedc15! We miss you Ceej! pic.twitter.com/d6HX6iveaF

— Lauren Smith (@lozzzytweets) August 26, 2015

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