Litmus Live Boston 2017—a Recap in Tweets
With 3 tracks, 35 sessions, and hundreds of email-loving attendees, Litmus Live Boston was the largest event we’ve ever hosted. Couldn’t be there in person? Here’s a recap (thanks, Twitter).
Overcoming Imposter Syndrome
Do you sometimes feel like you’re sitting at your keyboard, just “faking it ‘til you make it”? Truth is, you’re not alone. We all make it up as we go—and that’s probably the best part of working in email.
YES. #litmuslive pic.twitter.com/jUDk7nDdxB
— lauren linsalata (@llinsalata) August 3, 2017
Kill imposter syndrome: keep a win list, take a social media break, own your accomplishments, find/be a mentor, push yourself #litmuslive
— alex kelly (@alexkellysays) August 3, 2017
Making it to the inbox
You’ve spent hours crafting the perfect email only to discover that it never made it to the inbox? Our speakers shared tips for how to avoid an email marketer’s worst nightmare.
Email reputation is like your reputation. Takes time to build, but can be destroyed quickly. @LenShneyder from @SendGrid #litmuspillow pic.twitter.com/pqE3Gn5Vlx
— Lindsay Brothers (@LindsayBro) August 3, 2017
https://twitter.com/UnitedAmanda/status/893212485683220484
Optimizing images in email
When translating your brand into email, nothing is more powerful than imagery. Think beyond logos only and don’t be afraid to experiment with different image formats, like background images. At the same time, keep the mobile subscriber experience in mind: lighter images load faster and use less data. Image optimization is key for hitting branding goals while also making sure your email performs for a mobile audience.
If we remove logos from B2B emails, they look the same. Background images are a good way to expand brand identity #LitmusLive @melaniebeth_ pic.twitter.com/fK0CqkLpKu
— Kathryn Grayson Nanz (@kathryngrayson) August 4, 2017
Having trouble getting buy-in or resources for better imagery? Do an a/b test without images to prove value. –@meladorri #litmuslive
— Belinda Blakley (@BelindaPaige) August 4, 2017
Optimization is crucial because not everyone is accessing your content over a 4G connection. #LitmusLive @HenriHelvetica pic.twitter.com/zUy2tkVRNm
— Kathryn Grayson Nanz (@kathryngrayson) August 3, 2017
Don’t be afraid to experiment with interactivity
No, interactive email isn’t just for big name brands and the most advanced email coders. With rising support for basic interactive elements in key email clients, it’s time to experiment with making your emails more interactive. Start with simple elements, like hover effects.
https://twitter.com/UnitedAmanda/status/893487022068846593
Trying to get started with interactive email? @alicemeichi has got you covered –> https://t.co/ahecBTb6iZ #LitmusLive
— Litmus (@litmusapp) August 4, 2017
"It's okay if email doesn't look the same everywhere." @iamelliot #LitmusLive pic.twitter.com/bwjkFQX3Cs
— Litmus (@litmusapp) August 3, 2017
A key quality of a great email marketer is being able to listen
Whether you’re thinking about content for your next big campaign, or wonder what email frequency is right for your audience, listening to your subscribers and truly understanding their preferences is key to running a successful email program.
Your support peeps are your 👀 and 👂🏼 out in the wild, never underestimate how much of an incredible resource they are #litmuslive https://t.co/PciGOfsFa5
— alex kelly (@alexkellysays) August 4, 2017
The key to a good email program is the same as what’s key to any good relationship – listening.#LitmusLive
— Jason Meeker (@jpmeeker) August 3, 2017
66% are getting too many emails. Help them control their emails before they totally opt out @laurenkremer #LitmusLive pic.twitter.com/H1XacSDTcQ
— Lindsay Brothers (@LindsayBro) August 4, 2017
Mastering personalization
Personalization is so much more than just picking up your subscriber’s first and last name. Identify factors that truly matter to your audience—and make personalization a powerful mechanism for connecting customers with your brand.
So much to personalize: send time, content, what customer does and doesn't, events, real-time data @vickymakesstuff #LitmusLive pic.twitter.com/eQPJIFmyrM
— Lindsay Brothers (@LindsayBro) August 4, 2017
Often skipped: #personalization on what customers DO NOT do! @vickymakesstuff #LitmusLive
— Rachel Kennedy (@rachieannek) August 4, 2017
Tailor content down to the acquisition source such as welcome emails based on how or where they signed up. #themoreyouknow #litmuslive
— Hillary Hamman (@HillaryHamman) August 3, 2017
"An Amazon email should feel like receiving an Amazon package; it was picked, packaged & shipped just for you." @vickymakesstuff #litmuslive
— Liz Tashik (@LizTashik) August 4, 2017
And now it’s time to put what we’ve learned into action
One of the most exciting things about Litmus Live is watching our inboxes and seeing the community put into practice what they learned at Litmus Live. We can’t wait to see your next campaigns!
Can't wait to get back to the office monday and figure out to make our emails be like #LitmusLive pic.twitter.com/jPkrBWgDAg
— Max Palmer (@aeromax) August 4, 2017
https://twitter.com/sean_day/status/893583183970783232
For the last two years I've had #litmuslive on my dream list of conferences. This year was amazing and I can't believe how much I learned ❤️
— Hillary Hamman (@HillaryHamman) August 4, 2017
Loved following #LitmusLive on Twitter? It’s even better in person!
Join hundreds of email professionals for real-world advice, best practices, and hands-on takeaways you can put into action immediately. A limited amount of tickets is still available for Litmus Live London and San Francisco.
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