Last week, we held our first conference of the year—Litmus Live London. Our day with Europe’s finest email geeks was jam packed with inspiring sessions, networking, and tons of excellent takeaways.
#litmuslive aka the event that gives back a shred of sanity to the bright minds working in the email marketing digiscape 😅
— ALEX! (@thatalexgirl) August 20, 2019
Couldn’t make it to London? Interested in what the hubbub was about and thinking of joining us for Boston or San Francisco later this year? Don’t worry. Twitter was abuzz with quotes and actionable advice all throughout the day, and we’ve rounded up our favorites here:
Email is complicated—and it’s certainly NOT dead. It’s your MVP.
There’s a lot of news out there that “email is dead.” We think it’s safe to say that’s not true, and our Litmus Live speakers agree. Email marketing is as valuable as ever, but it’s important to remember that there’s a lot that goes into making an email.
“Just send an email” 🙄 #LitmusLive pic.twitter.com/wTxHDx87OV
— Greg Foster 🔶 (@LibFozzy) August 20, 2019
In a world of marketing buzzwords and concepts (where we’re all too eager to believe the hype ourselves), email remains the MVP workhorse of an omnichannel strategy. It’s no longer cool or sexy, but it brings in the ROI in ways other channels can only dream of. #LitmusLive
— Ale ♀️ (@wasteofpaint) August 20, 2019
Email is simple… Isn’t it? 👀 @iamelliot #Litmuslive pic.twitter.com/2neWx3pbRe
— ActionRocket (@ActionRocket) August 20, 2019
Accessibility helps everyone, so just do it.
The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before.
There are around 3 billion email users worldwide, and none of those users are the same. Creating accessible emails is easier than you think, and by doing so you’ll reach a wider audience than ever. It’s simply the right thing to do.
@Paul_Airy talking about Accessibility in email at #LitmusLive which is just so important but forgotten or ignored even though we have the tech and research available to help us design our emails to be interactive by ALL.
— Jessica Hill (@JessRadar) August 20, 2019
What's the ROI of accessibility? Basically, it helps everyone. So just do it. – @iamelliot #LitmusLive #EmailMarketing #a11y
— Jason Rodriguez (@RodriguezCommaJ) August 20, 2019
Accessibility shouldn’t be inaccessible… so @Paul_Airy created a design system to make every email accessible.
So, so, so excited about this talk. #litmuslive #emailgeeks pic.twitter.com/DErZG5OceJ
— Kait Creamer (@KaitCreamer) August 20, 2019
“Did you know 80% people watch email on social channels without sound?” @iamelliot on email considerations and how to be accessible to all 📩 #LitmusLive
— Taxi for Email (@TaxiforEmail) August 20, 2019
A fairly good case for designing accessible #emails #emailgeeks #LitmusLive pic.twitter.com/LNNuAi6luj
— DartagnanEmail (@DartagnanEmail) August 20, 2019
Keep innovating and experimenting, but be responsible.
Does interactive email peak your interest? Have you been itching to include a live Twitter feed in your email? What about off-grid design? Bold colors?
Do it! Innovating and experimenting with your emails is part of growing your program. Don’t be afraid to fail and jump headfirst into a new project or a new direction—you’ll learn something no matter what. Spread your creative wings!
How to innovate in #emailmarketing? Take the childish approach, says @M_J_Robbins: Be curious, play around with things, take them apart. And, most importantly: Don’t be scared of failure. #LitmusLive pic.twitter.com/McW0xeoJ7P
— Litmus (@litmusapp) August 20, 2019
#LitmusLive Jay just blow my mind with what interactive emails can now do! pic.twitter.com/BK6Cyp9ZVp
— Mark Evans (@UgEvans) August 20, 2019
You need to innovate to innovate. If you’re not getting it, doesn’t mean you can’t do it, it’s likely it’s the way you’re learning. Evolve your process. If it’s not working, change it. Learn how to learn. @M_J_Robbins #litmuslive @litmusapp
— Fiona Pollock (@fiona_90) August 20, 2019
"Potential outweighs initial performance" @M_J_Robbins Just because your test doesn't work the first time it doesn't mean you should scrap it… #LitmusLive
— Nevena Z.G. (@nevenazs) August 20, 2019
Be careful of trying new things that don’t have your subscribers’ best interests in mind, though. Don’t trick your subscribers and betray their trust.
So happy to see the industry start to take a stand against slimy tactics and in favour of responsible email marketing — shoutout to @iamelliot, @KaitCreamer, @ParryMalm and others who addressed this head-on at #LitmusLive.
— Dylan Smith (@dylanatsmith) August 20, 2019
The #emailgeeks community is as supportive and friendly as ever.
We <3 #emailgeeks. If there’s one thing we took away from Litmus Live London, it’s that email geeks from around the world love to learn from each other, and when we all get together, we don’t want to leave!
“The email community is a lot like the D&D community” @jonathanpay Meaning it’s great! #EmailGeeks are definitely the friendliest people in the industry #litmuslive
— Camille O-L (@camilleovanon) August 20, 2019
First time at #LitmusLive and it truly is the best place to learn new things about email. All the speakers were great and it’s amazing to see so many fellow #emailgeeks Can’t wait to do it all again next year! ♥️
— Alex Green (@agreen88) August 20, 2019
Well I'm sat on train waiting to go home, reflecting on how awesome #LitmusLive has been!! So much inspiration and information to take back with me! Well worth coming out of Twitter retirement for 2 pairs of socks 🙂 #emailgeeks
— Michael Knapp (@MichaelKnapp4) August 20, 2019
An event to remember! We are all #emailgeeks #LitmusLive pic.twitter.com/hqii46v6gp
— Davide Riva (@davideriva_) August 20, 2019
Litmus Live is even better in person
You can still join us this year! We’re coming to Boston (October 9-11) and San Francisco (November 14-15) and a few tickets are still available. Plus, we’ve got some incredible workshops in both cities on interactive email, lifecycle campaigns, email design and development, and building and nurturing your email team.
We’re 1 session in and I could not be more happy with #LitmusLive. Turns out a conference is super enjoyable when the content is relevant. Email has been my bread & butter for the past 2 years. I’ll have so much homework after today!
— Paige … but better (@paigebutbetter) August 20, 2019
If you join us in Boston or San Francisco, you’ll get the recordings and slides for sessions from all three conferences this year, so don’t miss out on this wealth of email knowledge!