Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities.
Couldn’t make it to San Francisco? We pulled together our favorite takeaways and advice shared on Twitter during Litmus Live SF.
Accessibility is (and always should be) integral to your email programs.
As Matt Helbig from Really Good Emails reiterated in his session, accessibility should be the foundation of all email creation. It benefits everyone—from those with permanent, temporary, and situational disabilities—so there’s no reason to not include it in the workflow for every email you send.
YAAAAAAAAS, preach @Kettil_V_O! You don't want a bunch of repeated "Click Here" CTAs. Poor accessibility for screen readers. #litmuslive pic.twitter.com/qiwkTFWvyG
— Abby Wentzel (@wentzelam) November 15, 2019
Accessibility should be the foundation of all email creation. @mtthlbg yes yes yes #LitmusLive pic.twitter.com/UYOExgbQKD
— Taxi for Email (@TaxiforEmail) November 15, 2019
Tools to reduce cognitive load:
➖ Remove clutter.
🔍 Focus attention.
📖 Tell a story. @SwissWebMiss at #LitmusLive
— Sarah Esterman (@SarahEsterman) November 15, 2019
Use empathy in your emails—but not just for empathy’s sake.
Behind every subscriber is a real person. Your content and language should connect with the people you send it to. Be empathetic when crafting your emails, but don’t send out something that only you would understand—and remember that biased opinions don’t allow you to see the whole picture.
Absolutely spot on!! @KaitCreamer #LitmusLive pic.twitter.com/w9xkASnWHm
— Jack Durrell (@Durrell21) November 14, 2019
Excellent advice from @phil_herbert on empathy and data in email at #LitmusLive San Francisco 💌 pic.twitter.com/ETqtOkZQSr
— Litmus (@litmusapp) November 14, 2019
We have too many terms that make sense to us and don’t make sense to anyone else. Your language should connect with your customers. ✏️📚
– @logansandrock at #LitmusLive pic.twitter.com/52n8O7tYoF
— Kait Creamer (@KaitCreamer) November 15, 2019
Things change in email all the time, but don’t let that keep you from experimenting.
Sometimes in email, we find fixes to things and we can’t explain why it works, it just does. Email clients and apps change all the time—maybe an email client drops or adds support for something and that creates a domino effect on the rest of your email—but that shouldn’t stop you from experimenting with new techniques. When it comes to new things like AMP, be sure to take the time you need and put fallbacks in place so you can try new things without breaking your email program in the process.
Excellent talk on AMP for email @sethweisfeld! Time, infrastructure and fallbacks are key to jump into AMP. #LitmusLive pic.twitter.com/wvh2yezZEa
— Crystal Ledesma (@sentbycrystal) November 15, 2019
This is email in a nutshell. "Here's a bug and here's a fix. Why it works, we're not quite sure." 😂😂 #LitmusLive @M_J_Robbins pic.twitter.com/mkiXgSrzSK
— ryan, int'l speaker extraordinaire 🏳️🌈💌 (@kokuou) November 15, 2019
#litmuslive presentation by @andyli was 🔥 Is it weird that I want to spend the evening figuring out NCVR for all the emails I send?! pic.twitter.com/JLydBOpjtp
— Nicole Denton (@NicoleCDenton) November 14, 2019
Want to join us at Litmus Live in 2020?
If all of these takeaways inspired you to join us next year, subscribe to our Litmus Live event updates to be the first to hear about 2020 dates, speaker applications and announcements, and more.