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Email Design Podcast #46: What will email design look like in 2017?


In the 46th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez answer the question: What will email design look like in 2017? Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

Watch the full video above or listen to the audio-only version below.

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In this episode:

  • (0:31) Interactive emails will continue to be a trend and become more prominent. -Jason
  • (5:07) Accessibility will continue to take a back seat for most email designers. -Jason
  • (10:15) Gmail won’t make any changes to its rendering after its big update from last year and its current fragmentation (POP/IMAP accounts) will continue to exist. -Kevin
  • (12:28) Outlook will make important changes to its rendering. -Jason
  • (13:48) Will there be any new clients or major changes to the landscape?
  • (17:28) Outlook desktop apps will drop below 5% market share. -Kevin
  • (18:59) Gmail will rise to 25% market share. -Kevin
  • (23:16) Most email designers will continue to inline their CSS despite nearly the entirety of email client market share supporting embedded CSS. -Kevin
  • (28:56) We will see a proliferation of new email frameworks and workflows. -Jason
  • (32:20) Task runners will eclipse 10%+ of email designers’ workflow. -Kevin
  • (35:15) Dreamweaver market share will fall below 50%. -Kevin

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