Email marketing and design used to be a dark art riddled with secrets, mystery, and confusion. Now it feels more like a tight-knit family. Between conferences, social media, meetups, the Litmus community, and other events, the industry is coming together more often to share and learn from one another. When one of us succeeds in pushing the limits of email—like using HTML5 video in email—or finally convinces Gmail to think about supporting responsive design, it’s a win for all of us.
Litmus has a proud history of supporting innovation, creativity, and education in email. The Litmus community, Builder, and The Email Design Conference are just a few examples of how we’re pushing the industry forward. These initiatives shine a bright light on the hard work designers and marketers put in every day to make email happen at their organizations—and has helped these thought leaders gain visibility for their efforts.
These efforts were recognized by the industry when Justine Jordan, Marketing Director here at Litmus, was presented the eec Email Marketer Thought Leader of the Year award. Alongside other passionate email lovers, like fellow nominees Ryan Phelan, Jay Jhun, and Chad White, Justine is a constant advocate for advancing the work of the email community.
This great news gave us the perfect opportunity to acknowledge all the thought leaders in the industry—because without them we wouldn’t have the community, the conference, or the tools that help us push email forward every day. This list of email geeks are the people who passionately (and happily!) spend their days planning, writing, coding (and debugging… and debugging), testing, and executing emails. Because of them, email is finally being recognized as a results-driven craft—a craft that certainly isn’t dead.
Update: In our first version of this post, we named 67 thought leaders. In recognition of the collaborative nature of email (and our accidental omission of some key contributors in the industry), we encourage the community to add to this list! Submit your favorite thought leaders in the comments.
Note: While many wear several email-related hats, we’ve tried to break them into groups for easier viewing!
CREATIVE & STRATEGY
These experts often combine humor, insight, and observations about user experience and subscriber behavior in their tweets. View them all in our creative strategists Twitter list!
Senior Brand Manager, JibJab
VP, Creative Director at Trendline Interactive
Senior Strategy Consultant at Lyris
Co-Founder & Chief Strategist at Trendline Interactive
VP of Technology at Zeeto Media
Marketing Automation Strategist at DEG
Founder & CEO at Customer.io
Senior Manager, Demand Generation at Xamarin
Director of Art & Technology at G+A Advertising
Strategic Partner at RootedELM
VP of Strategic Services at BrightWave
CMO at Fluent, Inc.
Jordie van Rijn
Email Marketing & Marketing Automation Consultant at eMailMonday
Director of Marketing at Litmus
Digital Marketing Executive at toinfinity
Founder at Clearbold, LLC
Marketing Coordinator, Strategic Marketing at Gulfstream Aerospace
VP, Global Strategic Services at Axciom
Global Client Services Director at dotMailer
eCRM & Lifecycle Email Marketing Expert at Plan to Engage
Founder & COO at dotMailer
Marketing Manager, Trade Books at Amazon
EMAIL HACKERS & DEVELOPERS
The leaders here are HTML and CSS wizards—making the impossible possible when it comes to email. See all their updates in the email hackers & developers Twitter list!
Email Developer at display block
Creative Director at STYLECampaign
Freelance Email Marketer at Becs Rivett
UI Team Lead at DEG
Freelance Email Marketing Specialist
Front End Developer at Code School
Founder at Action Rocket
Lead Email Developer & UX Designer at MailChimp
Contractor at Curse, Inc.
Email Specialist at Padawan Group
Community Manager at Litmus
Email Wonk at FreshInbox
Content Designer at Litmus
Email Developer at iris worldwide
Email Developer at RebelMail
Designer at Action Rocket
Email Engineer at Campaign Monitor
Email Designer & Developer at Beyond the Envelope
Stig Morten Myre
Email Developer at Campaign Monitor
Designer & Developer at Canfield Scientific
TESTING & ANALYTICS
These are the folks developing innovative testing plans and mining through piles of open, click, conversion, and site data to prove that our designs are driving performance. View their tweets and subscribe to their updates in the testing & analytics Twitter list.
CEO at Alchemy Worx
Chief Data Scientist at MailChimp
Marketing Director, cloud.IQ
Global Practice Lead, Creative Services at Salesforce Marketing Cloud
Email Marketing Manager at Uber
Online Marketing Manager at Atlassian
Founder at Zettasphere
CONTENT & RESEARCH
Content is king, and so are these experts who contribute research, thought leadership, and plenty of advice about copy, graphics and all the other good stuff that makes up the body of our messages. See all their updates in the content & research Twitter list!
Founder at Only Influencers
Lead Research Analyst at Salesforce Marketing Cloud
Newsletter Editor & Staff Writer at BuzzFeed
CEO at The Relevancy Group
Email Consultant at Jeanne Jennings
Freelance Email Nerd
VP, Industry Relations at Silverpop
Publisher at Email Marketing Reports
Community Manager at Campaign Monitor
VP of Marketing at Inbox Group
CEO at BrightWave
Email Marketing Manager at Sprout Social
DELIVERABILITY, SECURITY & PRIVACY
If the emails we create never made it to the inbox, we’d be in big trouble. These are the folks that influence the inner workings behind getting email delivered. View their tweets and subscribe to their updates in the delivery Twitter list.
Product Manager at Salesforce Marketing Cloud
Founder at emailexpert
Professional Service Consultant at Pure360
Executive Director & President at Online Trust Alliance
Chief Privacy & Security Officer at Return Path
Delivery Engineer at MailChimp
Founder at Word to the Wise
Founder at EmailKarma.net
Compliance Officer at Communicator