Read Time: 20 min

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]


Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. 

Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about 34% used Dark Mode as of August 2022, representing steady adoption year over year.

Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers.

Consider this your all-in-one hub to all things Dark Mode, including Dark Mode code and hacks developed by Litmus and the email community, and a list of helpful Dark Mode tools email geeks trust and use often.