Litmus Announces Integration with Oracle Marketing Cloud
Oracle Marketplace Cloud customers to access the power of Litmus inside Oracle Eloqua
CAMBRIDGE, Mass., & SAN MATEO, Calif. December 12, 2018 — Litmus, the industry-leading platform for email creation, testing, and analytics and a Silver level member of Oracle PartnerNetwork (OPN), today announced an integration with Oracle Marketing Cloud through Oracle Eloqua, a leading B2B marketing automation platform that helps marketing teams nurture prospects.
With $6.5B spent on email marketing in 2018 and an average ROI of 38:1, according to the Litmus 2018 State of Email Survey, email continues to be a dominant channel for marketers. Generating email campaigns that deliver results at high velocity is more important than ever in order for marketing teams to achieve their goals. Oracle Marketing Cloud and Litmus share a vision of increasing email marketers’ productivity by fitting seamlessly into any workflow and empowering them to streamline processes and improve results.
The new integration brings the power of Litmus directly into Oracle Eloqua, enabling marketing teams to streamline production and accelerate the delivery of effective email campaigns. Oracle Eloqua customers can now test email campaigns in more than 90 popular email clients and devices, directly inside their Oracle Eloqua Email Editor, so they can catch errors before they send, increase output, and improve email performance.
“At Litmus, we know that pre-send testing is vital to maximizing the ROI of every email and we are committed to making it easier for email marketers to ensure quality without sacrificing productivity,” said Litmus CEO Erik Nierenberg. “We are excited to partner with Oracle Eloqua, providing an integration that empowers marketers to quickly and seamlessly test their emails, optimize their subscriber experience, and drive results.”
The new integration enables marketing teams to:
- Streamline email production. Marketers can save time and get more campaigns out the door faster by leveraging Litmus inside of Oracle Eloqua, eliminating the need to manually switch between platforms.
- Improve email quality to maximize results. Every email has more than 15,000+ possible renderings, and email clients, device screen sizes, and operating systems are constantly changing. Oracle Eloqua users can utilize Litmus to catch errors before they send, improving email campaign performance.
- Realize the benefits of standardized templates. Using the same code across campaigns saves time, but makes it even more vital to be certain that the template is on brand, looks great, and works well anywhere. Litmus provides Oracle Eloqua users with additional visibility into quality and brand consistency.
Oracle Marketing Cloud customers can visit the Litmus listing in the Oracle Cloud Marketplace to install the application and start using Litmus inside of Oracle Eloqua.
Oracle is a Leader in the Forrester Wave™: Email Marketing Service Providers, Q2 2018. Oracle Eloqua is under Oracle Marketing Cloud, part of Oracle Customer Experience (CX) Cloud Suite, an integrated suite of applications that empower organizations to take a smarter approach to customer experience management and business transformation initiatives.
Litmus provides powerful solutions for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Back by Spectrum Equity, Litmus is used by major global brands across every industry that trust its Email Creative Platform to make their email better, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.
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