Create personalized emails, faster, in Litmus Builder
Empower all team members—regardless of technical coding abilities and email service provider (ESP) access—to create and preview personalized emails at scale with ESP-specific merge tags readily available in Litmus Builder.
Discover time-saving, efficiency-boosting Litmus integrations
The Integrations Marketplace within Litmus is your one-stop-shop for finding and using all the Litmus integrations that help you save time, boost collaboration, and optimize marketing effectiveness. Easily explore Litmus integrations with email service providers, code editors, and other productivity tools to optimize efficiency across your email workflow. Activate integrations in one centralized location so your team can get more error-free emails out the door, drive the best results, and gain more time for innovation.
Easily restore deleted emails
Keep your Litmus account organized with the flexibility to restore recently deleted emails. All versions of emails—including Litmus Proof comments—can be restored for 30 days once an email project has been deleted.
New “Billing Manager” role
Ensure all team members have the right permission levels, including your finance and billing team. Add a “Billing Manager” to access invoices and payments without utilizing one of your Litmus paid user seats.
Simple email testing configuration with keyword filtering
Streamline your email testing configuration with new keyword filtering for email clients and devices. Use keywords to filter common groups like operating system (ex. Android) or reading mode (Dark/Light) and quickly select/deselect clients individually or in bulk. Plus, the new client counter tells you how many clients you have selected for better visibility and control.
Streamlined user management
Easily manage large, distributed teams across subaccounts. With the ability to search for users, select multiple users, and even bulk delete, you can maintain the visibility and control needed to invite and manage users across teams.
Uniquely personalized, engaging email experiences
Litmus Personalize, powered by Kickdynamic, empowers your team to automate and scale the creation of personalized individual email experiences and harness the power of AI-driven recommendations to boost customer loyalty and drive revenue. It’s never been easier to quickly produce individualized emails for every unique subscriber.
Email Performance Indicators
Email Performance Indicators in Litmus’ Integrated Insights report provide powerful, actionable insights at a glance. Visual badges automatically surface emails that are performing well – or not – with specific details on why. Each badge includes suggested follow up actions so you can optimize segmentation, list hygiene, and design and development without the guesswork.
New Analytics Dashboard Experience
The new dashboard experience in the Litmus Analyze tab makes it easy for marketers to quickly view insights and take action without sorting through a list of emails. With a single dashboard view that shows key insights from your Integrated Insights report, average subscriber engagement metrics, and even highlights from your most engaging email content, you can access valuable insights on the fly or easily navigate to detailed reports.
ESP Sync Enhancements
Litmus users can now choose exactly where an email syncs to in their ESP and add nicknames for multiple ESP connections. Litmus ESP Sync works with your custom campaign organization strategy, making it easier than ever to build, test, and review emails without switching between tools.
Recent Email Previews Support & Updates
We’ve added support for Windows 11 Mail (Light & Dark mode), Outlook 2021 (Light & Dark mode), and Android Outlook 11 (Light & Dark mode).
Loginless Review in Litmus Proof
Email reviewers no longer have to worry about spending time remembering yet another set of login credentials. With the ability to provide email feedback without unnecessary friction, stakeholders can breeze through the final step of your email QA process to get your campaign to market faster.
Automated Daily Reminders in Litmus Proof
Chasing down email approvals is a hassle and delayed feedback can result in missed deadlines and lost revenue. With the latest enhancements to Litmus Proof, email approvers now receive automated daily reminders with a single link to all their outstanding email proofs, ensuring no stakeholder approvals fall behind.
Reliable Opens in Litmus Email Analytics
Litmus remains committed to providing marketers with powerful, dependable, and actionable insights that can be used to increase marketing effectiveness and will empower marketers by separating the Apple Privacy-Impacted Opens from their reliable opens.
Adobe Journey Optimizer Integration
Every minute matters when it comes to creating great email. Litmus’ Adobe Journey Optimizer integration lets you test emails as you build, saving time, streamlining your email production and testing process, and letting you get the most out of your investment in Adobe Journey Optimizer and other email marketing tools.
Apple Audience Report
With Apple’s Mail Privacy Protection on the horizon, it’s critical your teams feel empowered to evaluate the potential impact to your business in order to plan for future success. The new Apple Audience Report in Litmus Email Analytics lets you quickly and easily build a baseline of engagement insights that can be used to plan and test new strategies. With information like Apple Dark Mode usage and a breakdown of Apple email clients and devices within your subscriber base, you can proactively gather key data before it’s no longer available to you to gain a better understanding of your audience now and in the future and empower your team to embrace change without blindspots.
Integrated Insights Report
Get powerful, holistic insights to optimize email campaigns and improve marketing effectiveness. The new Litmus Integrated Insights Report combines email performance data from your ESP with subscriber engagement data from Litmus in a single view, making it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results.
When building an email, you need as much space as possible to focus on your work and see the content you’re creating without distractions. Focus Mode in Litmus Builder allows you to remove distractions by easily hiding the surrounding navigation and toolbars to fully utilize space on your screen for creating great emails. When you’re done building, simply click to exit Focus Mode and move on to the next stage in your workflow.
Subject Line Editor
The subject line of your email is your opportunity to make a powerful first impression that drives your subscribers to take action. Crafting the perfect subject line is a critical step in your email production process and it’s now easier than ever to write, review, and test subject lines in Litmus! Save time and stay organized with the new ability to update and test subject lines on the fly without having to send a new email from your ESP or update the project name.
Save as Module
Breaking down commonly used templates and email layouts into reusable modules makes it easier to quickly create on-brand emails at scale. Now with Save as Module, you can quickly highlight a section of code in Litmus Builder and save it as a module in your Design Library with only a few clicks. Whether you’re just getting started in Litmus or adding new resources over time, it’s easier than ever to create new reusable code modules in Litmus.
Drag-and-Drop Modular Building in Visual Editor
New drag-and-drop modular building in Visual Editor empowers your entire team to build high-performing emails, giving them the flexibility they need to create custom designs for every email project. It’s never been easier for all marketers—no matter their technical skills—to quickly produce customized, on-brand emails.
Categories in Design Library
Stay organized and create on-brand emails faster than ever with customizable categories in Design Library. Quickly sort and find brand-compliant code resources to collaborate more efficiently, scale email production, and get more high-performing emails out the door.
Litmus Extension for Adobe Campaign Standard
In addition to integrating with all of the technology and tools you rely on to create great email, you can now streamline your email building and testing workflow by testing emails (including those with personalized content) as you build in Adobe Campaign Standard with Litmus Extension.
ESP Syncing for HubSpot
Save time and get more error-free emails to market, faster—without the need to manually copy and paste code. Sync emails from Litmus Builder to HubSpot so any changes you make while building in Litmus automatically update in HubSpot.
Filter & Sort Email Previews in a Litmus Test
Optimize and accelerate your email testing with filters and sorting for Email Previews in your Litmus Test. Filter by keyword or device type to quickly jump to specific email previews or sort by popularity or previews flagged for edits or review to easily collaborate on tests, empowering your team to create an exceptional subscriber experience faster than ever.
Builder & Design Library Enhancements
Empower faster, more efficient, email creation and ensure emails are compliant with your brand guidelines by making it even easier for all team members to utilize reusable code modules, quickly insert images, and navigate code.
Review GIFs in Litmus Proof
Enable stakeholders to clearly mark edits and suggestions on animated GIFs so you can reduce review cycles and get email campaigns out the door faster—all without switching between tools!
Dark Mode Detection in Email Analytics
Get advanced insights into your subscribers’ Dark Mode usage, so you can optimize email design and development efforts where it matters and ensure a great subscriber experience with every email. Be confident that your code will successfully adapt to Dark Mode changes in select clients, so your subscribers can engage with your email and your campaign will deliver results
Brand Settings + Advanced User Permissions
Store brand colors—along with templates and code modules—in Design Library to provide your team with the resources they need to flexibly create great emails, all while ensuring a consistent, quality brand experience. Your team will be able to effortlessly use these assets to quickly create emails—without having to code—in Visual Editor in Litmus Builder.
Plus, empower everyone to do their best work—all while maintaining brand consistency and compliance—with advanced user permissions to restrict editing of reusable assets and code.
Email Analytics Real-Time Data Feeds
Litmus Enterprise customers can now connect Litmus Email Analytics data directly into their email service provider or business intelligence platform for a single, holistic view of email campaign performance.
Recent Email Previews Support & Updates
We’ve added support for iOS Gmail App (Dark), as well as iOS 14 previews in iPhone 11 and iPhone 11 Dark.
Litmus hosts monthly webinars to help you get the most out of the Litmus solution. Check out our upcoming webinar on November 4, 2020 at 12pm ET, or watch the recording after!
Litmus hosts monthly webinars to help you get the most out of the Litmus solution. Check out our upcoming webinar on November 4, 2020 at 12pm ET, or watch the recording after!
New! Visual Editor in Litmus Builder
Visual Editor in Litmus Builder enables flexible, intuitive email creation so you can scale email efforts and drive innovation. A complement to our HTML Code Editor built for developers, with the Visual Editor in Litmus Builder anyone—no matter their technical skills—can quickly produce emails.
Litmus Email Analytics enhancements
Consistently analyzing email performance is key to gaining insights into the content, segmentation, and calls-to-action produce the best results, but manually recreating and filtering reports is time-consuming. Now you can easily access the data that matters most by creating saved reports and sharing them with your team, boosting visibility and collaboration.
Folder sharing and sorting
It can be challenging to share and collaborate on multiple emails at once, especially when there are numerous versions of dynamic content. Folder sharing in Litmus makes it easy to get full visibility into the status of every email within a folder and loop in the right people (with the right level of access) at every step of the email workflow. Plus, we’ve added the ability to quickly filter and sort folders to find exactly what you’re looking for.
Enterprise plan usage reporting dashboard
As an Account Holder, you need to securely manage account and subaccount access and understand your team’s usage trends to ensure you have the Litmus Enterprise plan best fit for your needs. That’s why we created a dashboard to give you complete usage visibility and convenient account control.
Q3 2020 Email Previews Support & Updates
In Q3, we’ve added support for Android 9 Gmail App, Dark and Light modes on the Android 10 Gmail App, Outlook.com Dark Mode, and iPhone SE (2nd generation).
New! Design Library
Design Library lets you store email templates and code modules in one centralized location allowing your entire team to create high-performing, on-brand emails that break through the noise and get your message heard.
Email Client Recommendations in Litmus Checklist
Now all Litmus customers on a paid plan can get insights into the clients and devices that subscribers are actually using directly inside of Checklist, so you can easily add and test those that are most important. Users on all paid Litmus plans will now get notified of newly supported email clients and devices, so you can rest assured you’re always checking your campaigns in the latest environments.
Cloud storage integrations and email notifications for Litmus Proof
Now, you can import both your HTML and design files (JPG or PNG) to Litmus Proof directly from popular cloud storage solutions including Google Drive, DropBox, and OneDrive to gather feedback on emails faster than ever before. Plus, you will automatically receive an instant email notification when a reviewer has approved your Proof.
Email Analytics tracking code enhancements
We’ve made it easier to add Litmus Email Analytics tracking codes within Litmus Builder and added alerts to notify you if your tracking code is missing so you can get valuable engagement insights to understand engagement and improve future campaigns.
New functionality in the redesigned Litmus experience
We’ve added the ability to toggle between emails in a new sidebar when you’re in Litmus Builder, Proof, Checklist or Analytics so you can easily work on multiple emails at the same time. Plus, you can transfer Litmus Builder, Checklist, and Proof projects from the legacy platform to the new, redesigned Litmus, giving you full control over all of your email projects. You can also stay organized by emailing a project to a specific folder.
Q1 2020 Email Previews Support & Updates
In Q1, we’ve added support for Outlook Desktop Office 365 in both Light and Dark modes.
Litmus Proof support for image files
Litmus Proof—now with support for images in addition to HTML—simplifies the email review and approval processes at any point in the email workflow, driving results with faster time to market and improving collaboration with better visibility.
Email Client Recommendations in Litmus Checklist
Litmus brings insights into the clients and devices your subscribers are actually using directly into Checklist for Litmus Enterprise customers, so you can easily add and test those that are most important.
Test Dynamic Content with the Litmus Extension
Efficiently test multiple variations of dynamic content in a single click right where you build with Litmus Extension. Dynamic content testing is supported in Marketo, Salesforce Marketing Cloud, and Oracle Responsys.
Litmus + Trello Power-Ups Integration
Save time and keep stakeholders up-to-date on the status of email projects—without having to hop between tools. Attach a Litmus email to a Trello card—or create a new email in Litmus directly from within a Trello—and an overview of the email, including status and due date, will seamlessly sync from Litmus to Trello.
Q4 2019 Email Previews Support & Updates
In Q4, we’ve added support for the iPad (Gen 7) in both light and dark modes, the iPad Pro (11 inch), and Outlook 2016 120 DPI.
New, redesigned Litmus experience
The new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Aggregated Reporting in Email Analytics
A new, aggregated view of email data is available within Litmus Email Analytics, making it easier for marketers to identify top-performing campaigns and use insights to improve future emails and inform strategies across their digital marketing mix.
Q3 2019 Email Previews Support & Updates
In Q3, we’ve added iOS13 support for the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Dark Mode, and iPhone 11 Pro Max.
Accessibility Section of Checklist
Our new “Accessibility” area of Checklist expands your reach and ensures subscribers of all abilities can interpret your messages and connect with your brand. Now you can check HTML elements that enable screen readers to accurately transcribe your message. Plus, exclusively with Litmus, you can listen to a recording and view a transcript of your email read by a screen reader.
Email Analytics Tracking Code Enhancements
We’ve made it easier for anyone, regardless of their coding knowledge, to create Litmus Email Analytics tracking codes that capture subscriber-level insights without retaining personally identifiable information (PII). Easily create tracking codes with tags, expiration dates, email types, and other custom parameters to gather actionable data to evolve your email marketing strategy.
Q2 2019 Email Previews Support & Updates
In Q2, we’ve added AMP Preview Support, as well as support for Outlook 2019 120 DPI and IBM Notes 10.
Litmus Slack Notifications Integration
The Litmus + Slack integration allows Litmus teams to receive notifications about certain Litmus activities directly in Slack. These notifications can be configured to appear in specific Slack channels and/or delivered to individual team members as direct messages via the Litmus Slack App.
Litmus + Asana Integration
The Litmus + Asana integration allows Litmus users to sync their Litmus Checklist with an Asana project, to help streamline the email production and communication process.
Q1 2019 Email Previews Support & Updates
To help you focus on the previews that matter most, we retired several email clients from our previews tool, including Outlook 2000-2003, Outlook 2011 for Mac, Lotus Notes 7 & 8, and Apple Mail 9 & 10.
Eloqua + Litmus Integration
We’ve made it possible for you to access Litmus Email Previews directly inside Oracle Eloqua. Preview every email across 90+ popular email clients and devices without switching tools.
Gmail Promotions Builder
Gmail’s new Promotions tab empowers you to put your deals in the spotlight. Litmus teamed up with Gmail to create an easy-to-use code generator that guides you through creating image previews and deal badges to annotate your email.
Q4 2018 Email Previews Support & Updates
In Q4 of 2018, we optimized support for new or updated email clients and devices including Outlook 2019, Gmail on Android (versions 7 and 8), the Samsung Mail App for Android 7, Windows Mail, and the iPhone XR. We also released accessibility support to preview your emails in Apple’s new Dark Mode.
Salesforce Marketing Cloud + Litmus Integration
Our integration with Salesforce Marketing Cloud allows you to test more than 15,000 possible renderings and catch potential errors before you hit send without leaving Email Studio.
ESP Integrations for Spam Testing
Spam testing is an integral step of your email workflow to help you feel confident your message will reach the inbox. Our ESP integrations allow you to run a spam test right without leaving your ESP.
Support for Processed HTML
When an email travels from your ESP to your subscribers inboxes, it moves through various stages that can trigger changes to your email code. Processed HTML in Litmus shows what each email client actually processed your email markup into, making it easier than ever to pinpoint and diagnose rendering issues.
Enhancements to Litmus Proof Sharing Capabilities
New sharing enhancements to Litmus Proof make it easier to add a new Reviewer to your account with just an email address (Reviewers are free to add and unlimited on your plan). You can also restrict access to content with login requirements or, choose to provide a public sharing link for easy, no-login viewing.
When you’re building a new email campaign, collecting feedback from key stakeholders can be a challenge. That’s why we created Proof, a centralized tool for collaborating, collecting feedback, and getting approvals on your email campaigns.
We’ve bolstered Litmus Builder with new features that make creating and customizing Builder projects even easier. Now you have the ability to email into Builder to start a project, customize your coding preferences, have contextual help when viewing specific email clients, seamlessly integrate with Email Analytics and Checklist, and more!
SSO with SAML
With Litmus’ new single sign-on with SAML integration, you can leverage your company’s Okta, OneLogin, or custom identity provider to ensure that your account is protected and only accessible by approved users.
Q2 2018 Email Previews Support & Updates
In Q2 2018, Gmail released a brand new interface complete with new features to help users better manage their inbox. We added preview support for the new Gmail interface to ensure your emails render flawlessly for all Gmail users.
Marketo Support for ESP Syncing + the Litmus Extension
It just got easier for Marketo users to build, test, and troubleshoot their emails without switching between tools. With the Litmus Extension, you can build your email in Marketo’s email editor while taking advantage of Litmus’ preview, testing, and troubleshooting tools right where you build. And, with ESP Syncing, you can automatically transfer code from Litmus to Marketo with just the click of a button.
Q1 2018 Email Previews Support & Updates
In Q1 2018, we added Email Previews support and updates for an array of devices and email clients. We performed a complete iOS refresh for our previews across several devices, added support for the iPad Pro 10.5” model, updated Google Inbox for Android, and updated support for the latest version of Android Gmail.
Q4 2017 Email Previews Support & Updates
In Q4 2017, we made several key updates to our Email Previews feature. Apple device and mail client support was enhanced with the added support for Apple Mail 11 and iPhone X. For Android users, we added support for the Outlook and Samsung Mail applications. We also added preview support for Libero, a popular free webmail service for the Italian market.
We’ve taken the hassle out of getting your code from Litmus to your email service provider. With ESP Syncing, you can automatically sync your code from Builder to your ESP with a click of a button.
We’ve made it easier than ever to utilize Litmus where you build with our Litmus Extension for Chrome. Our extension allows you to test local HTML emails in popular email clients right where you build them.
Q3 2017 Email Previews Support & Updates
In Q3 2017, we updated support for iOS 11 as well as the iPhone 8 and 8 Plus. We also added support for the Inbox by Google application for Android users and popular French email client, SFR. We retired support for Terra, as they sunsetted their free email service.
Litmus-Microsoft Partnership Update
After announcing our partnership with Microsoft at Litmus Live 2016, we provided a behind-the-scenes look at how the partnership is helping you have improved, accurate renderings across the Outlook mail client.
Curated Has a New Owner
We transitioned ownership of our popular digital newsletter tool, Curated, to Simple Focus. They have a portfolio of apps that help owners of small businesses, agencies, and consultants with tasks like time tracking, invoicing, cash flow management, and surveys. Now, with Curated, email marketing becomes part of this toolkit, too.
Samsung Email App in Litmus Email Analytics
At the beginning of May 2017, Samsung devices accounted for over 50% of the Android device market share, making the Samsung the most popular Android device manufacturer in the world. Now you can see just how many of your subscribers use a Samsung device to open email with Litmus’ Email Analytics.
Q1 2017 Email Previews Support & Updates
In Q1 2017, we released several key updates for our Email Previews tool. For Apple device users, we added support for iOS 10 and the iPad Pro (iOS v 10.2) and iPhone 7. We also updated our preview support for the Android Gmail app and updated our support for the Thunderbird client. Support was added for T.Online.de and Terra, popular German and Spanish email clients.
Subject Line Checker in Litmus Builder
Making a great first impression is key to boosting your email open rates, leading to increased clicks and conversions. That’s why we reintroduced Subject Line Checker in Litmus Builder, allowing you to preview your from name, subject line, and preview text in real-time over 15 popular email clients.
This quarter, we rolled out the most convenient way to create and manage dynamic code blocks. Available in Litmus Builder, you can use it for anything from updating your header and footer, maintaining layout structure and reset styles, or recycling commonly used components.
Announcing Our Partnership with Microsoft
At Litmus, it’s our goal to empower marketers and make email better. That’s why we have chosen to partner with Microsoft to help them prioritize email rendering bugs in Outlook, identify issues faster, and announce improvements and fixes to the community.
Designing emails can be tricky when it comes to identifying the code adjustments needed to fix rendering issues. That’s why we reintroduced Code Analysis, a tool to help you instantly identify and fix issues in your code. Integrated within Litmus Builder, Code Analysis provides you with a detailed code view highlighting any unsupported HTML or CSS properties in a given mail client.
Litmus Acquires Curated
Whether it’s through introducing new products, writing eBooks, or hosting conferences, our focus here at Litmus has always been to give marketers the tools they need to make email better. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
CSS inlining in email is used to style and format the content of your email. Inline styles are applied directly to HTML elements in each line of HTML—and are generally the safest way to ensure rendering compatibility across various email clients. However, inline styles can be time-consuming to write and a bit challenging to manage. That’s why we made CSS Inlining available in Litmus Builder—the only inliner specifically tuned to email development.
Tracking your emails is key to measuring the success of a campaign. By adding tracking to your links you, you can obtain a full picture of your email campaign success. This has been made easier than ever with Tracking Manager in Litmus Builder.