How to Create a Personalized Email Marketing Program That Treats People Like People

According to the TOPO 2019 report, organizations with an ABM strategy see 200% pipeline growth – and there’s a good reason for that. People want to know you understand them. That’s why personalized campaigns always do better.

And what’s one of the easiest channels to personalize? Email.

That’s why the email marketing pros at Drift and Litmus teamed up to help you bring more personalization to your email marketing campaigns.