September 11-13, 2023

Workshop FAQs


When should I arrive for the workshops?

Workshops will be hosted on Monday, September 11. We recommend attendees arrive on Sunday, September 10 to be ready to participate the next day.


Where and when do we meet, day of?

On September 11, please meet us on the 3rd floor at The Westin Copley Place Boston (10 Huntington Avenue, Boston, MA 02116) 15 minutes before each session.

For example, if you’re attending a 9:00 AM session, please arrive at 8:45 AM. For 1:00 PM sessions, please arrive at 12:45 PM.

Location Workshop
Essex Center Email Development 101: Coding Fundamentals
Essex South Email Testing Basics: Build a Powerful Testing Program for Growth
Essex Center Email Development 102: Layering in Interactivity
Essex South Creating Inclusive and Accessible Content
St. George C&D Agile Marketing for Your Email Workflow

What do I need for each workshop?

Great question! Our workshop hosts have laid it all out for you.

Email Development 101: Coding Fundamentals | 9:00 AM with Anne Tomlin

  • Laptop with a code editor ready to go. This could be Litmus Builder, Dreamweaver, VS code—anything you usually write code in. This can even even be on CodePen online, if needed.
  • Notepad and pen, if that’s how you like to take notes.

Email Testing Basics: Build a Powerful Testing Program for Growth | 9:00 AM with Tracie Pang & Carin Slater

  • Laptop with access to Excel or Google Sheets.
  • Notepad and pen, if that’s how you like to take notes.
  • A map or idea of your customer journey.
  • Past test results if you’d like feedback.
  • Fill out our form by Wednesday, September 6.

Email Development 102: Layering in Interactivity | 1:00 PM with Jay Oram

  • Laptop with a code editor ready to go. This could be Litmus Builder, Dreamweaver, VS code—anything you usually write code in. This can even even be on CodePen online, if needed.
  • Notepad and pen, if that’s how you like to take notes.

Creating Inclusive and Accessible Email Content | 1:00 PM with Hannah Tiner & Abigail Sims

  • Laptop. Don’t forget your charger!
  • Notepad and pen, if that’s how you like to take notes.
  • A printed or digital copy of an email to analyze.

Agile Marketing for Your Email Workflow | 1:00 PM with Jana Mistry

  • Laptop. Don’t forget your charger!
  • Notepad and pen, if that’s how you like to take notes.
  • What your email workflow currently looks like, in your mind or “on paper.” 

How long is each workshop?

Each workshop will be around 3 hours.


Who should I reach out to if I have any questions?

For additional questions, please reach out to conference@litmus.com.