Litmus Live Everywhere

Become a better marketer by putting email first in your marketing mix. Learn from industry experts all year long.

August 2020: Embracing Collaboration in Email Marketing

Collaboration–it's not just another buzzword, but one of the most crucial pieces of getting emails into the inboxes of subscribers. Join us in August on how using templates across your email team gives all users the power to create customized messages to help meet their campaign's goals, and learn how to use visual elements and design practices in a way that helps reinforce your content–and gets people to engage with your message.

September 2020: Litmus Live Week

October 2020: Planning for the Holidays

November 2020: Budgeting for Success

December 2020: Auditing Your Email Program

July 2020: Understanding Email Technology and Tactics

Putting it simply, there’s a lot to choose from in the world of marketing technology. Not knowing what you need to support your team and marketing efforts can mean running the risk of allocating a limited budget into things that won’t help you achieve your goals. This month, we’re helping you with tips not only on how to find the right technology for your needs, but also a few methods to ensure you’re getting the most out of your current ESPs and marketing tech stack. These two 1-hour #LitmusLiveDay sessions are perfect for everyone who makes email happen at your organization.

Plus: We’re giving Litmus Live Day attendees an exclusive sneak peek at an exciting new addition coming soon to Litmus. Trust us, you won’t want to miss this—it cuts development and collaboration time by 75%!

Defining Cross-Team Collaboration Processes

Lauren Kremer, Litmus

Using Email Design Systems

Jason Rodriguez, Litmus

5 Ways to Systematically Fix Your Tech Stack

Moni Oloyede, Sr. Marketing Operations Manager, Fidelis Cybersecurity

Session time: 11am - 12pm ET

Is your tech stack built well enough to prove the value of your business efforts? Most often the answer to this question is not just simply “No” but a resounding “NO”, as if the question itself is comical in nature. We are spending more on technology than ever before, yet we continue to struggle to yield the results promised by adopting all this technology. According to Vision Edge Marketing, 80% of marketers struggle to demonstrate the business value of Marketing. Why are we spending more, but getting less?

In this presentation, Moni will explain the approach you can take to properly examine the effectiveness of your stack. And then, based on that evaluation, outline how you can apply a 5-step approach to building a technology stack that properly functions for your business goals.

Going Dark: Simple Steps to Add Dark Mode to Your Email Campaigns

Alice Li, Principal Email Engineer, Litmus

Session time: 12pm - 1pm ET

More apps, operating systems, and email clients than ever are adding support for dark mode. But relatively few email marketers are following suit. Is it due to technical limitations? Audience expectations? Or something else?

In this presentation, Alice will dig into why more email marketers should embrace dark mode before teaching you how to add dark mode to your own campaigns. You’ll learn how to code and test dark mode emails, as well as how to work with your team to make designing and delivering dark mode assets easier than ever.

June 2020: Measuring Emails and Telling Stories With Data

Diving into (and Expanding on) Email Metrics

Lauren Kremer, Litmus

Building Interactive Emails with HTML, CSS, and AMP for Email

Jason Rodriguez, Litmus

Using Data to Drive Personalized Email Templates

Anne Tomlin, Founder and Developer, Emails Y'all

All the data in the world is useless if you can't bring that data into your email templates. In this session, expert email developer Anne Tomlin will guide practitioners through the intricacies of designing and developing email templates with data-driven content in mind. Learn how to build campaigns with dynamic content and personalization as first-class citizens, whether its through HTML and CSS or your ESP's scripting language.

Session time: 11am - 12pm ET

Why No One is Reading Your Email: A Conversation with Scott Stratten

Scott Stratten, Best-Selling Author and President, UnMarketing

Data is dangerous in the wrong hands—or the wrong context. And, far too often, marketers focus on top-level metrics that don’t reveal the full picture. In this fireside chat with best-selling author Scott Stratten, you’ll learn why data deep dives are more telling and worth the effort, how a respect for measuring your audience honestly translates into brand loyalty and repeat customers, and why adaptability is vital for marketer leaders.

Session time: 12pm - 1pm ET

May 2020: Future-Proofing Your Email Marketing

Learning From the Past to Inform the Future

Lauren Kremer, Litmus

Creating Responsive, Accessible, and Future-Proof Emails

Jason Rodriguez, Litmus

Planning for Change With Email Design Systems

Jason Rodriguez, Litmus and Fabio Carneiro, Booking.com

See how fast-moving teams use email design systems to scale production, maintain consistency, and serve their subscribers even when outside factors force quick turnarounds and unexpected updates.

Session time: 11am - 12pm ET

Leading Marketing Through Change

Melissa Sargeant, Litmus, Noreen Allen, Bandwidth, Stacey Epstein, ServiceMax, Tricia Gellman, Drift, and Katy Jones, FoodLogiQ

Things are moving fast, and marketers are feeling the pressure to reallocate spend and shift priorities. Marketing leaders need to quickly adjust this year’s strategy, not to mention rethink how they lead and deploy teams, engage with customers, and manage their brands, marketing activities, spend, resources, and reputation. Learn how CMOs from Bandwidth, Drift, and ServiceMax are recalibrating their marketing strategies and plans to support their businesses through and coming out of a new normal.

Session time: 12pm - 1pm ET