Our Story

Our story begins like many others: A few entrepreneurs struggled to find the exact solution they needed. So they created it themselves, fine-tuned it, and shared it with the world. But in this case, what started as an $800 venture became far bigger and better than the founders could ever imagine.

We got our start in 2005 when three colleagues built a solution to address the painful process of cross-browser testing. Initial users loved it. And asked for more.

It wasn’t long before new needs led to new requests, and capabilities expanded from websites to emails to analytics that could be applied across marketing channels.

Today, Litmus empowers teams to get more from their entire marketing mix by putting email first. More than 700,000 users across industries, including 80% of the Fortune 100, rely on our solutions to test, analyze, and improve. It’s how we help companies break through the advertising noise to be heard—and get more from email than they ever thought possible.

Our Mission

We believe email is the most powerful way to build digital connections with people. Litmus empowers marketers to send great email, every time, to create a world where everyone has meaningful and relevant experiences with their chosen brands.

Our Values

These guiding principles shape the way we work and how we collaborate.

TAKE IT TO HEART
We’re passionate about each other, about our performance, and about our customers. We do the right thing, not always the easy thing—we find common ground through give-and-take.

PRACTICE CONSIDERATE COMMUNICATION
We communicate with intent, purpose, and transparency. We are all remote from someone else, and we are aware of how our actions impact others.

ACT HUMBLY AND CONFIDENTLY
We’re approachable, accessible, and supportive. We act without ego or pretension, and express opinions with respect for one another’s perspectives.

COLLABORATE WITH BIAS TO ACTION
We do not fear failure, we use proper judgment, we are creative, and we pride ourselves on getting results. We understand the power of trust among our colleagues, our users, and our community.

BE BEYOND LITMUS
We’re active in our communities inside and outside Litmus. We strive to cultivate generosity, make a positive impact on those around us, care for one another, and maintain a healthy work-life balance.