Start Learning with Litmus Academy

Litmus Academy is the place for customers, email marketers, developers, and designers to learn how to use Litmus to perfect their skills and grow successful email programs.

Litmus Academy

Become a Litmus pro

While you won’t be learning how to code or design emails, Litmus Academy will deepen your current skillset by applying Litmus’ secret sauce of building, personalizing, testing, and trusting every email.

There are currently two free courses available. Take one—or both:

Litmus Foundations

Learn how to get the most out of Litmus in this course, and explore the core functionalities of the Litmus platform. At the end of the course, you’ll receive a certificate you can proudly share on your LinkedIn profile and beyond to show off your expertise in Litmus.

Time to complete: 1 hour

You’ll explore the core functionalities of the Litmus platform. And it’s okay if you haven’t used all of these functionalities before: this course is designed to cover the basics and also help those who are already familiar with some areas to strengthen their skills in the holistic platform. (You’ll find Litmus Foundations under the “Certifications” tab).

These are the functionalities we will cover:

  • Litmus Builder
  • Litmus Design Library
  • Litmus Testing & QA
  • Litmus Proof
  • Litmus Email Analytics

Personalization in Litmus

Discover how Litmus Personalize can help you create engaging and hyper-relevant emails for all of your subscribers. In this course, you’ll learn how to use Litmus Personalize Essentials’ quick start templates including, countdown timers, personalized images, sentiment trackers, Instagram feeds and more to create engaging and relevant emails. Plus, you’ll see real examples of how other customers have used the same personalization tactics and tools in their email campaigns.

Time to complete: 20 minutes

In this course, you’ll learn you how to use Litmus Personalize Quick-Start Templates, including, countdown timers, personalized images, sentiment trackers and Instagram feeds to create engaging and relevant emails. You’ll see how to set up the quick-start templates, gather and monitor impressions, and you’ll learn how discover how real-life customers are using personalization in their own email campaigns. (You’ll find this course under the “Paths” tab).

Frequently Asked Questions

Litmus Academy is a customer learning center designed to help Litmus customers strengthen their email marketing skills using Litmus.

The academy is for all new and existing Litmus customers, available to all users on all plan types. Litmus Academy is a great place for all email marketers, designers, developers and strategists to strengthen their craft using Litmus.

No. At this time, Litmus Academy is only available to active customers.

Litmus Academy offers free email marketing courses to all Litmus customers. Take as many as you’d like, as many times as you’d like!

We have two email marketing courses available, with more coming soon! Litmus Foundations is a free email marketing certification course covering how to Design and Build, Test and QA and Analyze your email campaigns using Litmus.

The second course is a learning path, diving into personalization widgets available in Litmus Personalize.

In the near future, you’ll see more courses with a deep dive into different focus areas of an email program, as well as share our take on best practices and industry trends.

We love feedback so let us know what you’re interested in learning! Simply reach out to us at hello@litmus.com.

Yes, the email marketing certification in Litmus Academy is called Litmus Foundations. In this certification course, you will learn how to make the most out of all of the core elements of Litmus including, Design & Build, Test and QA and Analytics. At the end of the course you will receive a certificate of completion and a badge to add to your LinkedIn profile, email signature, and anywhere else you want to promote it!

Certifications like Litmus Foundations are more in depth and dive deeper into the topics being covered. There are required quiz questions to pass the certification and you must complete the course in its entirety to successfully receive the certificate at the end.

A pathway is a shorter email marketing class providing an overview and quick tour of a topic. Pathways are less in depth but provide necessary information to navigate the functionality or topic at hand.

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