Boost your email skills with Litmus Academy
Litmus Academy is the place for marketers, analysts, and designers to grow their skills and develop more successful email programs.
Become an email and Litmus pro
While you won’t be learning advanced code or email design, Litmus Academy will deepen your current skillset by applying Litmus’ secret sauce of building, personalizing, testing, and trusting every email.
Dig in with these free courses and resources:
Litmus Foundations
Learn how to get the most out of Litmus by exploring the core functions and benefits of the platform. At the end of the course, you’ll receive a certificate you can share on LinkedIn to show off your Litmus expertise.
Time to complete: 1 hour
You’ll explore the core functionalities of the Litmus platform. And it’s okay if you haven’t used all of these functionalities before: this course is designed to cover the basics and also help those who are already familiar with some areas to strengthen their skills in the holistic platform. (You’ll find Litmus Foundations under the “Certifications” tab).
These are the functionalities we will cover:
- Litmus Builder
- Litmus Design Library
- Litmus Testing & QA
- Litmus Proof
- Litmus Email Analytics
Email playbooks
Get started with these helpful articles that cover topics we’re asked about most.
Read time: 4 minutes
- How to drive 6X sales using email personalization.
- How to use data to build connections through email.
- How email design systems can speed up email workflows.
Deliverability 101
the importance of email deliverability, optimizing email health, monitoring key metrics, understanding sender reputation, and how to use the Litmus platform for improved deliverability.
Time to complete: 30 minutes
At the end of this course, you should have a strong understanding of what deliverability is, be able to identify what affects your email health score, know how to use testing + QA and spam testing inside of Litmus and know what email metrics to monitor for deliverability.
Make Your Emails Accessible Using Litmus
In this quick learning path, you will get to know a few of Litmus’ most common accessibility checks, learn what the accessibility checks cover, and find out how to work with six of the most common alerts.
Time to complete: 20 minutes
Editing a little bit of code, can go a long way when you strive to deliver the perfect email experience to your subscribers. Missing out on email accessibility means you could be unintentionally excluding and losing opportunities with subscribers who have either permanent or temporary visual, physical, cognitive, or neurological disabilities.
In this course, you’ll learn about six of the most common alerts you may encounter in Litmus’ accessibility check and how to address these alerts to follow accessibility best practices.
Introduction to Dark Mode
Learn how to delight all of your subscribers including those who choose to go dark—with Dark Mode that is. You’ll learn why creating emails with Dark Mode in mind is critical to the success of your email program, and how exactly to design and code for your subscribers who prefer using Dark Mode.
Time to complete: 30 minutes
In this learning path for designers and developers, you’ll learn all about what Dark Mode is and why it’s important to consider it as part of your designs, the different variations of Dark Mode depending on email client, how to optimize your emails for Dark Mode, tips for designing in Dark Mode, and how to identify your Dark Mode users/audience using Litmus’ Email Analytics. (You’ll find this course under the “Paths” tab).
Personalization in Litmus
Discover how Litmus Personalize can help you create engaging and hyper-relevant emails for all of your subscribers. In this course, you’ll learn how to use Litmus Personalize Essentials’ quick start templates including, countdown timers, personalized images, sentiment trackers, Instagram feeds and more to create engaging and relevant emails. Plus, you’ll see real examples of how other customers have used the same personalization tactics and tools in their email campaigns.
Time to complete: 30 minutes
In this course, you’ll learn how to use Litmus Personalize Essentials’ quick start templates including, countdown timers, personalized images, sentiment trackers, instagram feeds, live polls, and more to create engaging and relevant emails. You’ll see how to set up the templates, gather and monitor impressions, and you’ll discover how real-life customers are using these templates in their own email campaigns. (You’ll find this course under the “Paths” tab).
Frequently asked questions
What is Litmus Academy?
Litmus Academy is a learning center designed to help email marketers strengthen their skills with or without using Litmus.
Who is Litmus Academy for?
Litmus Academy is available to anyone—no Litmus plan required. It’s a great place for all email marketers, designers, analysts, and strategists to strengthen their craft.
Can I sign up for Litmus Academy if I’m not an active user?
Yes! Anyone can sign up for Litmus Academy.
Is there a cost associated with Litmus Academy?
No, Litmus Academy is 100% free. Take as many courses as you’d like, as many times as you’d like!
Is there a certification offered as part of the academy?
Yes, the email marketing certification is called Litmus Foundations. In this course, you’ll learn how to make the most out of the core Litmus elements:
- Design and Build
- Test and QA
- Analytics
At the end, you’ll receive a certificate of completion and a badge to add to your LinkedIn profile, email signature, and anywhere else you want to show it off.
Is there a certification offered as part of the academy?
Yes, the email marketing certification in Litmus Academy is called Litmus Foundations. In this certification course, you will learn how to make the most out of all of the core elements of Litmus including, Design & Build, Test and QA and Analytics. At the end of the course you will receive a certificate of completion and a badge to add to your LinkedIn profile, email signature, and anywhere else you want to promote it!
What’s the difference between a certification and a course?
Certifications like Litmus Foundations are more in depth and dive deeper into the topics being covered. There are required quiz questions to pass the certification and you must complete the course in its entirety to successfully receive the certificate at the end.
A course is a shorter email marketing class providing an overview and quick tour of a topic. Courses are less in depth but cover important information to navigate the functionality or topic at hand.
