Convince your bossYour email program deserves better. Here’s how to make the case.

You already know what Litmus can do. Here’s how to convince the people controlling the budget.

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Better email pays off

43%

More ROI for Litmus users versus teams without it

50%

Less time to ship campaigns from start to send

68%

Fewer email errors for Litmus customers on average

Your playbookThree steps to get leadership on board

Follow this framework to build a compelling case from the first conversation to getting sign-off.

1

Lead with the business case

Leadership responds to numbers, not features. Anchor every conversation in email’s proven impact on revenue and brand.

  • Email delivers the highest ROI of any digital channel—$36 for every $1 spent.
  • Brands using Litmus see up to $51 for every $1 spent.
2

Show the risk of doing nothing

Without proper testing, analytics, and deliverability insights, broken emails cost your brand more than a platform subscription ever would.

  • 1 in 6 marketing emails never reach the inbox, getting filtered to spam or blocked outright.
  • 50% of subscribers delete emails that aren’t mobile-optimized.
  • 78% of people say they mark an email as spam if it simply “looks like spam”.
3

Close with efficiency gains

Help leadership visualize the time saved across your team and the foundation your building.

  • Litmus users ship campaigns in half the time
  • Streamlined review cycles mean fewer last-minute scrambles and mistakes
  • One platform replaces a patchwork of disconnected tools.
  • Sets a strong foundation for the AI future.
Powered by Validity Engage - the agentic AI email platform
Bonus Step

Inspire with the future of email

Brands who use AI are earning more from email than brands who don’t.

Validity Engage brings the smartest AI in email marketing together with an automated agentic team that works alongside yours.

This isn’t just a better tool. It’s a new era of email marketing—one where your team focuses on strategy while AI handles the execution. Leadership doesn’t just invest in Litmus; they invest in being ahead.

Powered by Validity Engage—the agentic AI email platform.

Learn more

The Litmus Leadership Pitch Guide

A concise, ready-to-share document with the stats, talking points, and objection responses your leadership needs to say “yes.”

Download PDF

Handle the tough questionsWhat leadership will ask—and how to answer

Anticipate the pushback before it happens. Here are the most common objections and your responses.

ESPs send email—they don’t ensure it looks right in all mail clients, performs its best, or gives you the analytics to improve over time. Litmus layers on top of any ESP to close those gaps.

Email generates 36x ROI on average. Litmus users see 43% higher ROI than non-users. The question isn’t whether you can afford Litmus, it’s whether you can afford the performance gap without it.

Not only will you launch more campaigns, faster with the same team, Litmus gives you the visibility to help tie email performance to revenue, the measurement capability your leadership is asking for.

Every broken email is a brand impression, often to thousands of subscribers at once. The cost of a single major rendering failure or deliverability issue can easily exceed a year’s subscription cost.

Litmus is live in hours, not months—no major IT lift needed, and every customer gets expert technical support from day one.

Your developers could handle this, but their time is expensive, and there’s a real cost to having them manually test emails or stop what they’re doing to figure out why something broke. That’s time they could be spending building features, improving your infrastructure, or tackling the technical work that needs their expertise.

Proof it WorksResults leadership will notice

From the Litmus product to their customer service, you can feel that the whole company cares about making your email program better.

Lily Cardiner,
Senior Email Marketing Strategist, Zendesk

Result Three hours cut from the email production process.

Litmus allows us to catch errors more easily and helps us be aware of how our emails look to our subscribers—insights we did not have before.

Sean Kennedy,
Senior Marketing Ops Analyst, Zapier

Result Dramatically reduced email errors at scale.

There is nothing more frustrating than working on something and then redoing it because there are issues. Litmus helps me save time and my sanity.

Ashley Morse,
Email Designer & Developer at Lenovo

Result Increased productivity, email quality, and team satisfaction by reducing email testing and production time by half.
See what else our customers have to say

Ready to make the ask?

Download the leadership pitch guide built for practitioners who know their program needs Litmus.

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Email marketing made better