Email Analytics Get the data you need to drive smarter decisions and better results

Yes! Within the Previews & QA checklist, we surface Email Client Recommendations. When you track your emails with Litmus Email Analytics, we’ll recommend email clients that are popular with your specific audience so you can prioritize testing and design decisions accordingly.

There are a couple of ways you can do this. First, if you use Salesforce Marketing Cloud, Oracle Eloqua, and/or Marketo, we’ll automatically combine key insights for you in the Integrated Insights Report. If you use a different ESP, you can easily export individual-level data from Litmus in a CSV file.

Litmus actively promotes PII compliance and prevents the collection of personal information by default. When creating a tracking code in Litmus you are asked to choose the ESP that you will use to send the email.  We will automatically insert a relevant and PII compliant unique user identifier upon selection of your ESP from the drop-down menu.

Many customers have shared their success stories with us. One customer, Altos, worked with a non-profit organization that facilitates clothing donations. Since their email list was a lot larger than their social audience, Altos informed their social messaging strategy based on their email results and they saw a 24% increase in website traffic from Facebook year-over-year. Check out other Litmus Email Analytics customer success stories here.

Yes! We’ve made it easy to create custom analytics reports and share them with your team. Plus, if you’re using Integrated Insights you can subscribe to a weekly digest to automatically let you know how your emails performed in the last week.