Say goodbye to broken emails in less than 2 minutes.
Individuals
Litmus Basic
$99
/ month
$79
/ month
- 1 full user
- 1,000 Email Previews / month
- Unlimited email monitoring
- 5,000 Litmus Personalize impressions / month
Basic features:
- Automated QA checks and previews on 100+ email clients and devices
- Always-on email monitoring and alerts
- Easy to use email builder–with or without code
- Personalization templates for custom images, countdown timers, and more
- Centrally managed Design Library
- Productivity Integrations like Slack and Google Drive
Most Popular
Small Teams
Litmus Plus
$199
/ month
$159
/ month
- 5 full users
- 2,000 Email Previews / month
- 500,000 analytics opens / month
- Unlimited email monitoring
- 50,000 Litmus Personalize impressions / month
Everything in basic and:
- Customizable email testing profiles
- Pre-send Spam Testing
- Code editor integrations to test where you build
- ESP integrations including Mailchimp and Klaviyo
- Built-in email performance analytics and reports
Enterprise
For large teams and email departments
Custom
- More users
- More Email Previews
- More analytics opens
- Custom Litmus Personalize Impressions
- Unlimited email monitoring
Everything in plus and:
- All-in-one collaboration and review hub
- More Personalize features like custom scratch offs and rule-based images
- Enterprise-level ESP integrations
- Advanced security settings and user permissions
- Unique email analytics and Insights you won’t find in your ESP alone
Litmus Personalize Pro
Take 1:1 email experiences up a notch with all of the powerful, fully customizable personalization tools you need to boost customer loyalty and drive revenue.
Key features:
- Customizable live email content like interactive maps and weather-based content
- Dynamic content automation powered by CRM data or product feeds to serve up relevant products and services
- Advanced targeting controls to ensure every subscriber gets the right message at the right moment
Custom Pricing
You'll be in good company. Join the 700,000+ users that trust Litmus.
Features by plan
Find the subscription that makes the most sense for you and your team.
Litmus Basic
$99/mo
Billed Monthly
$79/mo
Billed Annually
Litmus Plus
$199/mo
Billed Monthly
$159/mo
Billed Annually
Litmus Enterprise
1,000 / month
2,000 / month
Custom
Email Guardian
Provided by Litmus
Customizable
Customizable
5,000 / month
50,000 / month
100,000 / month
Advanced, fully customizable personalization tools to boost customer loyalty and drive revenue:
1
5
Custom
Unlimited
Unlimited
Unlimited
500,000 opens / month
Custom
Have a different question about how Litmus works or the Litmus pricing plans available?
Contact our specialistsWhy should I choose Litmus?
Litmus has led the way in email marketing for 20+ years. We help you spot email problems early by previewing exactly how they’ll appear on any screen or inbox. Plus, you get spam testing, dynamic personalization, real-time email alerts, and more. When it comes to accurate previews and powerful features, no one matches what Litmus offers.
What is an email preview?
An email preview shows how your email looks across different inboxes and devices like Gmail on iPhone or Outlook on desktop. It lets you check your email’s appearance before sending, so everything is just right. Each inbox or version you test counts as one preview; for example, checking six Outlook versions and three Apple Mail versions on both mobile and desktop would use 18 previews.
What is an email impression?
An email impression is how we count usage of personalized content like dynamic images or countdown timers. An impression is counted after the email is sent—every time someone opens and views your email. It helps you measure how many people actually see the dynamic content you send.
Do I need an ESP to use Litmus?
You don’t need an ESP to use Litmus, but Litmus can’t send emails for you. You’ll still need an ESP to deliver emails after you’ve tested, previewed, and improved your emails.
Think of Litmus as your trusty co-pilot: it checks your emails, ensures they look great everywhere, and tells you how they’re performing, while your ESP handles the actual delivery.
Will my data be secure?
Litmus takes security seriously. That’s why we invest in the team, tools, and processes that keep your data safe, including completing a successful SOC 2 examination. Learn more about how we’re committed to keeping your data safe.
How do I know which plan is right for me?
Our Litmoose Assistant can guide you to the perfect plan. We’ll ask you four quick questions and immediately provide you with the plan that matches your current email needs. Click Help me choose a plan 🚀 in the chat-box to get started!
Do you offer discounts?
Yes! When you choose to pre-pay for a year of service, you’ll receive a 20% discount compared to monthly payments (that’s 2 months for free).
We also offer a non-profit discount. If you’re a non-profit looking for more information about Litmus, contact us for details.
Can I make a payment by invoice?
We’re happy to provide invoicing on our annual and Enterprise plans. Contact us to set up payment by check or bank transfer. We do not offer monthly invoicing.
What level of support comes with each plan?
All Litmus customers get access to our robust help center along with our amazing customer support team. Additionally, Enterprise plans receive dedicated support from a Customer Success Manager who guides your setup, onboarding, and regularly meets with you to help you get the most from Litmus.
Will I get a reminder before my free trial ends?
Yes. We will send you a reminder email 2 days before your trials ends.
Can I change my plan?
Yes, you can upgrade or downgrade at any time. If you upgrade, the change happens immediately, and you’ll only pay a prorated amount for the rest of the billing cycle. If you downgrade, it will take effect at the end of that billing cycle.
What if I want to cancel my plan?
If you want to cancel, you may do so at any time! You’ll still have access to your paid plan for the remainder of your billing cycle.