October 28-31, 2024 Free Virtual EventElevate your email testing|customer engagement|email design|copywriting|email analysis|marketing career|email program|email performance|
Enter your customer journey era and get ready for a multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing, at Litmus Live.
Speakers
Lauren Castady
Associate Creative Director @ Oracle Digital Experience Agency
Dave Charest
Director, Small Business Success @ Constant Contact
Chase Dimond
Partner @ Structured
Zac Eckstein
Email Marketing Manager @ iD Tech
Scott Epple
Group Product Manager @ Litmus
Sarah Gallardo
Lead Email Developer and Email Accessibility Specialist @ Oracle Digital Experience Agency
Anne Ghaltchi
Chief Marketing Officer @ ZeroBounce
Carlos Gil
Brand Evangelist @ GetResponse
Ann Handley
Chief Content Officer @ MarketingProfs
Jessica Liu
Principal Analyst @ Forrester
Elizabeth Jacobi
Founder @ MochaBear Marketing
Jeanne Jennings
Founder and Chief Strategist @ Email Optimization Shop
Maida Kasper
VP, Product & Growth @ Litmus
Dayana Kibilds
Vice President of Strategy @ Ologie
Anna Levitin
CRM & Lifecycle Marketing Lead @ DoorLoop
Christine Martenson
Email Marketing Operations Manager @ US Bank
Jessica Materna
Director, Product and Partner Marketing @Litmus
Lauren Meyer
Chief Marketing Officer @SocketLabs
Jaina Mistry
Director of Brand and Content Marketing @ Litmus
Blake Miller
Senior Director of Product Marketing @ Salesforce
Ralitsa Minkova
Email Strategist and Conversion Copywriter @ ralitsaminkova.com
Leah Miranda
Lifecycle Marketing Manager, Zapier
Lee Munroe
Head of Design @ OneSignal
Jay Oram
Head of Dev @ Action Rocket
Dan Oshinsky
Manager @ Inbox Collective
Lianna Patch
Owner @ Punchline Copy
Kath Pay
CEO, Founder & Author @ Holistic Email Marketing
Cynthia Price
SVP, Marketing @ Litmus
Drew Price
Lifecycle Marketing Advisor @ Scaling CRM
Emily Ryan
Email Marketer and Co-Founder @ Westfield Creative
Natasha Sanchez
Director of Product Marketing @ Constant Contact
Kelsey Smith
Marketing Cloud Administrator @ Purdue University
Carin Slater
Manager, Lifecycle Email Marketing @ Litmus
Angie Weyman
Product Marketing Manager @ Litmus
Chad S. White
Head of Research @ Oracle Digital Experience Agency
More speakers coming soon!
Session Tracks
Learn how to elevate your email marketing with sessions and panels led by industry experts over the course of four days:
The Connectors
Marketers in CRM, and customer engagement, focusing on relationship-building through email.
The Creators
Marketers who create content, whether it's designing templates, writing copy, or crafting interactive elements.
The Analysts
Marketers who thrive on data, testing, diving into metrics, and data-driven decision-making.
About Litmus Live
For 11 years, Litmus Live has been the go-to event for email and lifecycle marketing pros. It’s where we gather to learn from the best, swap stories (Outlook struggles, anyone?), and forge lasting connections.
Join us virtually, wherever you are, from October 28-31, 2024, for four days of sessions and panels led by marketers like you.
Shout out to our sponsors
"Litmus Live continues to change the focus of discussion around email marketing and I can’t wait to take my learnings here to my broader team and continue to push forward."
- Sarah Gallardo from a11y.email
Agenda
Join us in the Litmus Live Slack channel
Get comfy and kick off Litmus Live with some pre-show networking in the Slack channel. (Email us if you don’t know how to get in!)
Return on Real: A New Model for the Modern Marketer
Sweet Cheez-its, being a marketer in 2024 is hard. Build pipeline, grow awareness, boost CTRs, engage on social—and AI’s upending everything. Get ready for a fresh perspective and some serious inspiration!
Ann Handley
WSJ best-selling Author, Speaker, and the world’s 1st Chief Content Officer @ MarketingProfs
Creating Remarkable Email Experiences: 20 Years of Learnings & Examples
Chad S. White from Oracle shares lessons from 20 years in email marketing, showing over a dozen examples to inspire buzz-worthy campaigns and practical tips for grabbing attention in the inbox.
Chad S. White
Head of Research @ Oracle Digital Experience Agency
10:00-10:15am ETVirtual Networking
Live Email Optimization
Join a fast-paced, hands-on session where we optimize real emails together. Get expert and peer feedback to brainstorm strategies, refine copy, and tweak designs, leaving you with fresh ideas to elevate your emails.
Carin Slater
Manager, Lifecycle Email Marketing @ Litmus
Angie Weyman
Product Marketing Manager @ Litmus
10:45-10:50am ETBreak
Foundations of Online Marketing Success: Review-Plan-Execute
Discover the key steps to review, plan, and execute for online marketing success. Get tips to ignite word-of-mouth buzz, boost productivity, and create a winning strategy, no matter your experience level.
Dave Charest
Director, Small Business Success @ Constant Contact
Decoding Churn: Strategies for Subscription Retention
Learn to decode churn and boost retention with Anna Levitin's insights on B2C tactics for B2B. Discover loyalty programs, churn prediction, and team alignment for proactive retention strategies.
Anna Levitin
CRM & Lifecycle Marketing Lead @ DoorLoop
11:20-11:50am ETSponsor Insight Session: ZeroBounce
Advanced Interactive Coding: Building a Product Rec Engine
Join Zac as he walks you through planning and coding an advanced interactive email concept. He'll break down coding techniques, new tricks for inbox support, and creative fallback ideas for unsupported inboxes.
Zac Eckstein
Email Marketing Manager @ iDTech
4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless)
A rabbit hole of Lianna's best tips for writing to REAL readers, getting past the blank page, and editing your email copy from structure down to the word level — all while being UTTERLY RUTHLESS. (Literally.) Warning: contains spider.
Lianna Patch
Owner @ Punchline Copy
The Future of Email: AI, Automation, and Lifecycle Marketing
This forward-looking panel will explore the latest trends and innovations shaping the next generation of email marketing. Key topics include AI-driven automation, hyper-personalization, interactive email design, data privacy and compliance challenges, and the integration of email with omnichannel marketing strategies. Our industry experts will provide actionable insights based on the latest data, helping you future-proof your email marketing strategy.
Cynthia Price
SVP, Marketing @ Litmus
Lauren Meyer
Chief Marketing Officer @ SocketLabs
Chad S. White
Head of Research @ Oracle Digital Experience Agency
Drew Price
Lifecycle Marketing Advisor @ Scaling CRM
1:20-1:50pm ETSponsor Insight Session: Constant Contact
1:20-2:00pm ETAfter Hours Networking in Slack
Speaker Q&A
Join us in the Litmus Live Slack channel
Get comfy and kick off Litmus Live with some pre-show networking in the Slack channel. (Email us if you don’t know how to get in!)
From "Dear Customer" to Dynamic Content: The Evolution of Email Personalization
Email personalization has evolved beyond name inserts and basic segmentation. This panel explores the future of hyper-personalized messaging, AI-driven advancements, and the path to 1:1 email experiences.
Cynthia Price
SVP, Marketing @ Litmus
Lee Munroe
Head of Design @ OneSignal
Anne Ghaltchi
Chief Marketing Officer @ ZeroBounce
Blake Miller
Senior Director, Product Marketing @ Salesforce
Natasha Sanchez
Director of Product Marketing @ Constant Contact
The Art and Science of Accessibility in Email Marketing
Learn how to create accessible email communications using modular systems. This session covers design patterns, rendering fixes, and collaboration tips. Join this session to unlock Oracle’s free Accessibility Checklist.
Lauren Castady
Associate Creative Director @ Oracle Digital Experience Agency
Sarah Gallardo
Lead Email Accessibility Developer @ Oracle Digital Experience Agency
10:00-10:15am ETNetworking Break in Slack
Inbox Insights: Navigating Email Audits for Enhanced Compliance and Efficiency
It's time to master email audits for compliance and efficiency. Join this session to learn best practices and practical tips for conducting thorough audits and elevate your email strategies, no matter your role.
Kelsey Smith
Marketing Cloud Administrator @ Purdue University
10:45am-10:50am ETBreak
Unlocking the Full Potential of Lifecycle Marketing: Personalization and Optimization with Litmus
Join Litmus product team leaders as we dive into the game-changing innovations that have redefined email marketing in 2024. Discover the latest solutions and features designed to supercharge engagement, enhance deliverability, and deliver more personalized experiences. Plus, get an exclusive look at new features designed to help you stay ahead in the fast-evolving world of email marketing.
Scott Epple
Group Product Manager @ Litmus
Maida Kasper
VP, Product & Growth @ Litmus
How Invisible Experiences Inform the Future of Email Personalization
Get a crash course on “invisible experiences,” where companies anticipate customer needs with proactive, seamless and unobtrusive interactions. Jessica Materna (Litmus) shares tips on mastering personalized email engagement and guest speaker Jessica Liu (Forrester) shares consumer insights.
Jessica Liu
Principal Analyst @ Forrester
Jessica Materna
Director, Product and Partner Marketing @ Litmus
12:20pm ETAsk the Experts: Litmus Product Q&A
The Art of the Welcome
We know that the welcome email is essential in the customer journey, but let's dig deeper into the most effective way to hook your subscribers in that first touchpoint. We will look at the key components of the welcome email and how design plays a crucial role in winning over your subscribers. Emily's session will look at awesome welcome email examples and you'll leave with a new approach to your welcome journey.
Emily Ryan
Email Marketer and Co-Founder @ Westfield Creative
Beyond “Oops” and “Sorry”
Learn the art of heartfelt email apologies. Explore how to admit mistakes gracefully, craft sincere messages, and use a language of responsibility to strengthen your brand and ensure customers feel valued and heard.
Ralitsa Minkova
Email Strategist and Conversion Copywriter @ ralitsaminkova.com
1:50-2:00pm ETAfter Hours Networking in Slack
Speaker Q&A
Join us in the Litmus Live Slack channel
Get comfy and kick off Litmus Live with some pre-show networking in the Slack channel. (Email us if you don’t know how to get in!)
Beyond the Click: The Hidden ROI of Email Marketing Across the Funnel
Email ROI is no longer just about sales & clicks. This panel explores a holistic approach: measuring email's value across the entire customer lifecycle, from awareness to engagement, retention, and lifetime value (LTV).
Cynthia Price
SVP, Marketing @ Litmus
Jeanne Jennings
Founder and Chief Strategist @ Email Optimization Shop
Anna Levitin
CRM & Lifecycle Marketing Lead @ DoorLoop
Emily Ryan
Email Marketer and Co-Founder @ Westfield Creative
Orient Towards Impact
Don't miss the forest for the trees. Chasing true, measurable impact is what it's all about. Let's discuss principles, common pitfalls, and how to avoid them.
Drew Price
Lifecycle Marketing Advisor @ Scaling CRM
10:00-10:15am ETNetworking Break in Slack
Email's Not Easy, But It's Not That Difficult!
Email marketing myths busted. Join Jeanne Jennings as she debunks common misconceptions and shares practical tips for crafting subject lines, finding the right content mix, and using AI to boost productivity.
Jeanne Jennings
Founder and Chief Strategist @ Email Optimization Shop
10:45am-10:50am ETBreak
Talk Data to Me: How Storytelling Proves Email Success
Unlock the power of email data to transform your strategy. Learn how to use storytelling to turn raw metrics into compelling narratives that prove your value and inspire decision-makers to take action.
Lauren Meyer
Chief Marketing Officer @ Socket Labs
11:20am-11:50am ETSponsor Insight Session: Salesforce
Are Email Developers Still Needed?
Explore the evolving landscape of email development in 2024—and beyond. Learn about its ongoing importance, key future skills, and what it means to be an email developer now and in the years to come.
Jay Oram
Head of Dev @ ActionRocket
Lessons From the World of Newsletters
Newsletters are back! Learn key lessons on using personality to drive engagement and sales. This session explores strategies from top operators to help elevate your email marketing and connect with your audience.
Dan Oshinsky
Manager @ Inbox Collective
Inspire Trust Through Audience-First Email Content Strategies
Build trust with your audience and inbox providers using an audience-first approach. Learn to create engaging, deliverable email content and explore use cases to optimize your strategy for growth and retention.
Christine Martenson
Email Marketing Operations Manager @ US Bank
1:20-2:00pm ETVirtual Networking
Speaker Q&A
Join us in the Litmus Live Slack channel
Get comfy and kick off Litmus Live with some pre-show networking in the Slack channel. (Email us if you don’t know how to get in!)
Strategic Testing for Long-Term Impact: A Case Study in Holistic A/B Testing
Elevate your A/B testing with the Holistic Testing Methodology. Through an in-depth case study, learn how to design deeper, persona-driven tests, from hypothesis to statistical significance, reshaping your email strategy for long-term success.
Kath Pay
Co-Founder and Author @ Holistic Email Marketing
From Conversion to Connection: Integrating Empathy Mapping Into Your Email Strategy
Email is more than driving actions—it's about understanding your readers' emotions. Learn how to use empathy mapping to create meaningful connections, delight your audience, and build long-term loyalty throughout the customer journey.
Dayana Kibilds
Vice President of Strategy @ Ologie
10:00-10:15am ETNetworking Break in Slack
Live Email Optimization
Join a fast-paced, hands-on session where we optimize real emails. Get feedback from experts and peers to brainstorm strategies, refine copy, and tweak designs, leaving you with fresh ideas that take your email marketing to the next level.
Carin Slater
Email and Content Growth Marketing Manager @ Litmus
Angie Weyman
Product Marketing Manager @ Litmus
10:45-10:50am ETBreak
The Must Have Ecommerce Email Flows
Learn the essential email flows every eCommerce marketer needs to drive revenue and engagement. Discover strategies that maximize impact and avoid leaving money on the table with optimized email marketing.
Chase Dimond
Partner @ Structured
Future-Proof Your Brand Like Beyonce: Integrating Email and Social Media for Iconic Brand Longevity
Discover how to future-proof your brand by integrating email marketing with social media. Learn strategies to build strong email lists, leverage data, and use AI to adapt proactively to platform changes and diversify your online presence for lasting brand influence.
Carlos Gil
Brand Evangelist @ GetResponse
11:20am-11:50am ETSponsor Insight Session: OneSignal
The Ever-Increasing Value of Email With Other Messaging Channels In A Mobile-First World
In a mobile-first world, email is an unexpected ally to Live Activities and push notifications. Learn how to combine email with other messaging channels to enhance engagement and boost install-to-purchase conversions.
Lee Munroe
Head of Design @ OneSignal
Building a Framework for Customer Journey
Building a customer journey is essential for success. Learn key steps to create a framework that keeps your brand top of mind and engages subscribers at every touchpoint.
Elizabeth Jacobi
Founder @ MochaBear Marketing
Designer, Developer, CRM Manager: The Reinvention of Email Marketing Roles
Join a lively panel as email marketing experts share insights on evolving roles in the industry. Discover how traditional roles are changing, new trends emerging, and gain career insights to rethink your own career journey.
Jaina Mistry
Director, Brand and Content Marketing @ Litmus
Jay Oram
Head of Dev @ Action Rocket
Carin Slater
Email and Content Growth Marketing Manager @ Litmus
Leah Miranda
Lifecycle Marketing Manager @ Zapier
1:20-2:00pm ETAfter Hours Networking in Slack
Speaker Q&A
When is Litmus Live?
Litmus Live will take place October 28-31, 2024, from 9am to 2pm ET, virtually.
When does the conference begin and end?
The first session starts on Monday, October 28 at 9am ET.
Is Litmus Live in-person in 2024?
No. To enable as many marketers across the globe as possible to attend Litmus Live 2024, the event will be a virtual experience.
Do I need to be a Litmus Customer?
Nope! Anyone is welcome to attend. Litmus Live is not a user conference—which means that sessions are packed with useful, real-world advice applicable to many different platforms and approaches to email creation.
What are the ticket prices for Litmus Live?
Litmus Live is free to attend—for everyone! Simply fill in the registration form and you’re in.
What is included in the ticket?
When you register for Litmus Live, you’ll be able to attend every single session throughout the duration of the conference. In addition, you’ll have exclusive access to the Litmus Live slack channel to network with fellow attendees and speakers.
Can I register for multiple team members?
Yes! But each team member needs to complete an individual registration form.
Can I register after the event has started?
Yes! You can register for Litmus Live up until the end of the final session on Thursday, October 31.
I missed a session. Is there a way I can catch it on demand?
By registering for Litmus Live, you’ll have access to every single session on-demand after October 31.
How do I enter a session?
When you register for Litmus Live, you’ll get access to an exclusive attendee hub where you’ll find links for all sessions.
What is the recommended browser, device, and system requirements for the event platform?
You can watch our Litmus Live sessions from any browser or mobile device with a stable internet connection.
Who can I contact if I’m having technical difficulties during the event?
Get in touch with the Litmus team by emailing conference@litmus.com.
