You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Learning is one thing, but putting it into practice is another. That’s why Live Optimization at our Litmus Live conferences is so wildly popular!
Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers. We work together to improve real-life emails, and everyone learns in the process.
Happy for being included in the live optimization session at #LitmusLive with one of my emails. Thanks for the great feedback @RodriguezCommaJ and everyone who shared their tips!#EmailMarketing #emailgeeks pic.twitter.com/yf5Xcs32yz
— Radu Neag ✉ (@RaduNeag) August 20, 2019
We know it can feel a little nerve-wracking, but we promise we’re a friendly bunch! Just know, you’re not alone in the challenges you face. Still on the fence and not sure what to expect? Our Live Optimization Notebook gives you a good idea of the kind of advice, feedback, and suggestions you could get.
— Michelle Willard (@mwillard00) September 21, 2017
All emails are welcome
This year, we’ll have not one but four Live Optimization sessions. (Do I hear some cheering?) One session will focus on newsletters with another on interactive elements. The remaining two will cover all other emails. To make sure we help out as many people as possible, we’ll spend about five minutes on each email submission. So no worries if you don’t like the spotlight. 😉
All emails are welcome—even plain-text style ones. So if you’re feeling stuck on ideas on how to make your emails stand out in the inbox and move the needle on your goals, we’ve got your back! For emails with interactive elements, we’ll help you find ways to make interactivity work efficiently for you and suggest what elements you may want to think about including in the future.
Here’s how to get in on live email optimization
Head over to the Live Optimization submission form and start filling it out. The form should be pretty quick—don’t overthink it—but keep in mind that it doesn’t save your progress. So if you navigate away from the page, you’ll have to start over when you come back. Our tip? Look over the form, prep your answers outside of it, and copy them over when you’re ready.
Then make sure you register for Litmus Live Week (it’s free!). Tune in during our Live Optimization sessions each day at 2pm ET for some email feedback love:
- Monday, September 14, 2020: live newsletter optimization
- Tuesday, September 15, 2020: live general email optimization
- Wednesday, September 16, 2020: live general email optimization
- Thursday, September 17, 2020: live interactive email optimization
We’ll get through as many emails as possible, but we apologize in advance if we can’t get to yours. Either way, you’ll be getting tons of practical advice on how to make emails better!