AMP for Email: Should You Love or Leave this Email Marketing Trend?

AMP for Email: Should You Love or Leave this Email Marketing Trend? - Litmus

.owl-carousel .owl-video-play-icon{--wpr-bg-ad440add-29b0-4dd3-bac9-a58ae26568c7: url('https://www.litmus.com/wp-content/themes/litmus/dist/styles/owl.video.play.png');}.bg-texture:before{--wpr-bg-1368a763-7907-44f8-8732-7d2aaf8e31e7: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/circle-pattern.png');}.block-forms form input.dropdown-toggle[type=submit]:after,.btn.dropdown-toggle:after,.primary-nav #mega-menu-wrap-primary_navigation #mega-menu-primary_navigation>li.mega-menu-item.nav-btn>a.dropdown-toggle.mega-menu-link:after,.search-form .dropdown-toggle.search-submit:after,.single-resource-post-content form input.dropdown-toggle[type=submit]:after{--wpr-bg-a0883ee1-91a3-4fde-890f-3aaf59533d44: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/dropdown-arrow@2x.png');}#accordion .card-header .h4>a:after,#accordion .card-header h4>a:after{--wpr-bg-551f8ae8-e112-4f7e-b5c9-06fc9ff1d648: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/icons/icon-chevron-down.svg');}.dots-lt{--wpr-bg-bdba3423-a733-4434-8d61-b5c0f85620bb: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/dots-lt.png');}.dots-lc{--wpr-bg-624ac78b-ca41-4017-98da-9a0df928b331: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/dots-lc.png');}.dots-rb{--wpr-bg-b19f9682-1264-4e0f-ac13-97bde882237c: url('https://www.litmus.com/wp-content/themes/litmus/dist/images/dots-rb.png');}

illustration of an AMP for email email on top of a red background with hearts and broken hearts

Should email marketers embrace or ignore the email marketing trend, AMP for email? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns.