Lyla Rozelle
Lyla has worked in B2B SaaS and startups since 2015 and is currently the Senior Product Manager at Quickbase. She was previously a Product Manager at Appcues, and a product led Growth Manager at Litmus.
Latest posts:
5 Tips for Increasing Customer Retention with Email Marketing
Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and read the Q&A.
The 101 of Email Code: How to Navigate Email HTML as a Beginner
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.Don't get me wrong; I don't think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production. You don't need to ping a developer every time you'd like to swap out a link, fix a typo, or update a UTM parameter. I’ll walk you through the absolute basics you’ll need to keep your email engine running so you can make little changes yourself—and get your next campaigns out the door, faster.
