Get the scoop and insights on how brands are transforming customer connection through smarter email marketing—and uncover insights you can use, too.
In the report you'll discover:
Email strategy and tools
Behind every top-performing marketing team are tools that help them do their best work.
Updated industry benchmarks
See how your brand stacks up against your peers—and your competitors.
The future of AI
How AI-powered human creativity will define the next generation of world-class email marketers.
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Report FAQs
Have a question that wasn’t answered below? Send us an email at hello@litmus.com.
The State of Email report is for email marketers and marketing leaders who want to stay up to date on the latest industry data and trends.
We surveyed nearly 700 marketing professionals from the United States, United Kingdom, Canada, Australia, and Ireland who are responsible for email marketing in their role.
Please use the insights in your work as much and as often as possible! Use them to advocate for the value of your email marketing program, to improve your processes and workflows, and even inspire innovations within your program. You can also use this data as email marketing benchmarks internally.
If you cite our reports, we always appreciate a link and a shout-out. Get in touch to let us know where you’ve used the data—we’d love to see how other marketers are using it!
The best way to stay updated with future reports is to sign up for our newsletter. We send a special launch email when new reports go live, and we include new data in our weekly newsletter sends. You can also follow us on LinkedIn to get updates.
