Litmus Delivers 301% ROI, Benefits of $5.23 Million Over Three Years

Total Economic Impact™ Study Highlights Financial and Business Benefits of Litmus Email Marketing Solution

BOSTON & SAN MATEO, Calif — February 18, 2021 — Litmus, a leader in email marketing, today releases a commissioned study conducted by Forrester Consulting, The Total Economic Impact™ Of Litmus Email Marketing Solution. The study examines the benefits, costs, and risks associated with deploying Litmus. According to Forrester’s findings, when using Litmus, organizations experience benefits of $5.23 million over three years versus costs of $1.3 million, adding up to a net present value (NPV) of $3.93 million and an ROI of 301%.

“Our goal is to provide meaningful business benefits to all users, and the study conducted by Forrester, showcases our incredible value and ROI,” said Erik Nierenberg, CEO at Litmus. “Our email solution allows marketing teams to create revenue-driving, personalized emails and gain insights in the most efficient manner possible. It’s why organizations rely on Litmus to not only enhance email campaigns but to optimize all channels with these critical insights. The findings of this survey confirm we’re accomplishing what we had set out to do.”

To conduct the Total Economic Impact™ (TEI) study, Forrester interviewed four decision-makers from different organizations. Before implementing Litmus, each participant’s organization manually and internally built, reviewed, and tested emails on in-house devices. After investing in Litmus and putting email first, the organizations experienced quantifiable benefits, including:

  • Average annual savings of more than $2.4 million and benefits of approximately $4.6 million over three years from efficiencies gained in email pre-send production.
  • Benefits of approximately $658,210 over three years as Litmus users increased net sales revenue due to improved click-through and conversion rates.

In addition to the quantifiable benefits, Forrester found substantial qualitative benefits after each organization implemented Litmus, including:

  • Through Litmus analytics, marketers garnered a greater understanding of customer segments and drivers, resulting in new customer acquisition and an improved customer experience.
  • Improved emails correlated to a reduction in calls to customer call centers.
  • The pre-send automation and testing capabilities provided by Litmus reduced human error and operational risk.
  • Removing tedious, time-consuming pre-send steps resulted in an improved employee experience.

“Litmus makes my life as a marketing manager a lot easier,” said a manager of email marketing for a regional supermarket chain interviewed for the study. “In all the organizations for which I have worked that have Litmus, the email product is substantially improved, and the risk of email mistakes has been all but eliminated.”

This follows the announcement of Litmus’s product enhancements and integrations with Salesforce Pardot and SparkPost. For more information about the Total Economic Impact™ study, download the complete study here. For more information on Litmus, visit

About Litmus:
Litmus provides the leading email optimization and collaboration solution for marketers. From Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. With offices in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S.banks, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at, subscribe to the Litmus blog, or follow us on social media – Twitter, LinkedIn, Instagram, and Facebook.

Media contact:
BLASTmedia for Litmus
Hannah Davidson