Leveraging Litmus | Deep Dive into Personalization

Truly personalized emails engage subscribers, boost customer loyalty, and drive revenue. But, creating numerous versions of every email is time-consuming and impractical.

It can be hard to know where to start or how to scale personalization within your email campaigns, but we’ve got you covered! The Litmus Email team will share an example or two of how we use personalization and would love to share additional examples submitted by YOU prior to the event.

During this session we:

• Give an overview of Personalization
• Explain why you should consider adding Personalization into your email campaigns
• Walk through a couple of examples and their results