Building the perfect email campaign takes a considerable amount of time and resources. What marketer wants to hit send only to get labeled as spam and end up in the junk folder? Getting a high email deliverability rate is about careful planning and precision. By understanding the importance of deliverability and steps to be successful, you can maximize your time and investment.

We partnered with our friends over at SparkPost to bring you a full breakdown of actionable ways to increase your deliverability while decreasing unnecessary effort.

 In our Ultimate Guide to Deliverability you’ll learn:

  • What is email deliverability and why it matters
  • Ways to ensure strong deliverability, including a 12 step checklist
  • How to monitor and measure deliverability with pre-send and post-send guidelines
  • Tactics to resolve spam trap issues along with tips to avoid having your email blocked or blocklisted