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Personalization has been a go-to tactic for marketers for decades, helping them hit their goals and make connections that count.
But understanding what personalization truly is, how it’s evolved, and where it’s headed is key to keeping it effective.
In this on-demand webinar, Litmus and Salesforce come together to share real-world examples of how using first-party data can take your personalization strategy—and customer interactions—to the next level.
Tune in to learn:
- What personalization really means today and how it’s changed
- How to collect first-party data and put it to work
- Simple steps to kick-start or improve your first-party data strategy
Meet Your Presenters
Cynthia Price SVP of Marketing at Litmus
Matthew Schnelker Product Marketing Manager at Salesforce