Photo of Litmus' Guide to Call-to-Action in Email Marketing
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Email marketers know there’s far more to an effective email call-to-action than a button.

You want subscribers to do more than just read your emails. The real value lies in that click, tap, and touch. And it all starts with a CTA.

In this easy-to-digest guide, you’ll learn:

  • The anatomy of a strong CTA and its most critical components 
  • Design techniques to guide subscribers to your desired action
  • Tips for writing compelling CTA copy for action-oriented results

Give your CTAs a makeover. Start crafting more actionable and appealing CTAs today.