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Acquisition is exciting, but lifecycle marketing is essential for sustainable business growth.
While you already know this, getting buy-in from your team—and embedding these changes into daily workflows—can require a significant mindset shift for your marketing org.
Join us as experts unpack findings from The State of Email in Lifecycle Marketing Report and share how to transform email programs into campaigns that drive better customer journeys.
We’ll cover:
- Why lifecycle marketing matters
- How to start the shift
- Frameworks, roles, and responsibilities
- Overcoming common roadblocks
This session is for marketing leaders ready to move from intention to action—and take their email strategy to the next level.
Meet Your Presenters
Cynthia Price SVP of Marketing at Litmus
April Mullen Senior Director of Communications and Brand, Insider
Naomi West Senior Product Marketing Manager, Customer.io
Maria Halovanic Senior Director Lifecycle Marketing, Constant Contact
Irwin Hipsman Founder, Repetitos
