Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales.

Join Salesforce Marketing Cloud and Litmus to discuss:

  • How to think about your emails within the larger customer journey
  • How to choose impactful KPIs that showcase customer engagement
  • How to maintain your deliverability, and when it’s ok to say goodbye to unengaged prospects
  • How to add AI into your toolset to drive more engagement and save time

Featured Speakers:
Jaina Mistry, Senior Email Marketing Manager, Litmus
Rachel Boyles, Senior Product Marketing Manager, Salesforce
Ruth Bolster, Product Marketing Manager, Salesforce