The first step in designing a great email of your own is often seeing a great email from another brand. In a word, the first step is inspiration.
While some marketers get their email inspiration from Pinterest boards, Dribbble, and other websites, the most common way is simply by signing up to get email from great brands.
Want to know which brands you should consider subscribing to? In our 2018 State of Email Survey, we asked marketers which brands they thought had the most inspiring email marketing programs. Here are the top 30 brands, based on more than 3,500 brand suggestions from nearly 1,400 marketers around the world.
Consider these must-subscribe brands…
The Best Marketers Use Litmus
Twenty-four of the 30 most inspiring email brands trust the Litmus Email Creative Platform to send better email. Discover how Litmus can help you create an incredible experience.
Technically, respondents said Litmus’ emails are the most inspiring, but we excluded ourselves from the list because we thought they were probably a little biased…delightfully biased. That said, feel free to sign up for our newsletter and see what all the fuss is about.
Want More Inspiring Email Marketing Programs?
Here are the top 30 brands with the most inspiring email marketing programs, according to the respondents of our 2017 State of Email Survey. Brands that made it onto this list but not the 2018 list include Moo, Adobe, Loft, and Virgin.
And here are the top 30 brands with the most inspiring email marketing programs, according to the respondents of our 2016 State of Email Survey. Brands that made it onto this list but not the 2017 list include Bonobos, Warby Parker, Fitbit, and Barkbox.