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This Month in Email: A Recap of Email Marketing News in May 2023

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing.

Let’s dive into the biggest headlines shaping the email industry in May 2023.

📰 News headlines

🤖 Beep-boop. It’s robot time.

🧀 Did someone say cheese?

📊 Email Client Market Share

The top 10 most popular email clients of April 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 58.96%
    1. Apple Mail Privacy: 56.46%
    2. Apple iPhone: 1.49%
    3. Apple Mail: 0.86%
    4. Apple iPad: 0.14%
  2. Gmail: 28.04%
  3. Outlook: 4.21%
  4. Yahoo Mail: 2.89%
  5. Google Android: 1.48%
  6. 0.67%
  7. Samsung Mail: 0.17%
  8. QQ Mail: 0.07%
  9. 0.07%
  10. 0.06%

Keep up with the latest in email

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4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).