Go back
Guy Hanson
Guy has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
Latest posts:
Blog
We Want Your Email Preferences: The New Approach to Opting In
Low email preference center usage is simply an awareness problem. Here's how to get intentional about promoting your preference center.
Blog
Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails
What makes a birthday email work? Get the details, including why it deserves a starring role in your customer journey.
Blog
Micro Animations, Macro Impact: 10 Use-Cases You Can Try Today
Today’s best emails are simple and intentional, so small movements make a big impact. Here are a few micro-animation best practices and 10 ideas to get started.
