Paul Airy
Paul began his email journey in 2011 as a Freelance Email Designer. Now he's a Digital Email Designer and Developer for Centirca, a leading energy services and solutions provider in the UK. Paul is also a behavioral science (BeSci) practicioner and specializes in email accessibility and usability.
Latest posts:
How to Create an Accessibility Switcher™ in Email
How can we create emails that are easy to read for everyone? An important step is giving subscribers the autonomy to configure their own inbox experience to their needs.There are built-in solutions in most operating systems to adjust the text size and contrast, but most don’t work well inside the inbox. So as email marketers, we have to take the matter into our own hands. Email developer Paul Airy shares how an Accessibility Switcher™ lets your subscribers increase the font size or change the color contrast of your email, making it more accessible to a wider audience.
