2026 editionThe State
of Email
Arriving in an inbox near you!
Get the scoop and insights on how brands are transforming subscriber connection through AI-driven marketing.
In the report you’ll find:
The impact of AI tools
Learn how AI is helping teams overcome their top email challenges.
2026 email priorities
See where other marketers are investing their time and money.
Email marketing success
Find out what’s driving email ROI in 2026—and how to boost it.
Get the insights first
Save your copy and we’ll email it to you as soon as the report is released.
Get the report ASAPHow are marketers adapting to AI on both sides of the send button?
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Report FAQs
Have a question that wasn’t answered below? Send us an email at hello@litmus.com.
The State of Email report is for email marketers and marketing leaders who want to stay up to date on the latest industry data and trends.
We surveyed 500 marketing professionals from across the US, UK, Australia, and New Zealand.
Please use the insights in your work as much and as often as possible! Use them to advocate for the value of your email marketing program, to improve your processes and workflows, and even inspire innovations within your program. You can also use this data as email marketing benchmarks internally.
If you cite our reports, we always appreciate a link and a shout-out. Get in touch to let us know where you’ve used the data—we’d love to see how other marketers are using it!
The best way to stay updated with future reports is to sign up for our newsletter. We send a special launch email when new reports go live, and we include new data in our weekly newsletter sends. You can also follow us on LinkedIn to get updates.
