2026 EditionThe State
of Email
We surveyed 500 marketing professionals to bring you email insights you can’t find anywhere else.
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Behind every send is a real person trying to connect with another real person.
What makes email marketing different in 2026: there’s now AI sitting between them and helping them along the way.
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How long does it take teams to produce and deploy one email?
In 2024
62% took two weeks or more
In 2025
44% took between a few days and one week
In 2026
78% take three days or less
Want more email insights?
Get the reportWhat’s the link between email ROI and AI?
Advanced AI adopters are 75% more likely to achieve ROIs above 45:1.
What is the current ROI of your company’s email marketing program?
Report FAQs
Have a question that wasn’t answered below? Send us an email at hello@litmus.com.
The State of Email report is for email marketers and marketing leaders who want to stay up to date on the latest industry data and trends.
We surveyed 500 marketing professionals from across the US, UK, Australia, and New Zealand.
Please use the insights in your work as much and as often as possible! Use them to advocate for the value of your email marketing program, to improve your processes and workflows, and even inspire innovations within your program. You can also use this data as email marketing benchmarks internally.
If you cite our reports, we always appreciate a link and a shout-out. Get in touch to let us know where you’ve used the data—we’d love to see how other marketers are using it!
The best way to stay updated with future reports is to sign up for our newsletter. We send a special launch email when new reports go live, and we include new data in our weekly newsletter sends. You can also follow us on LinkedIn to get updates.
