Special EditionThe State of
Enterprise EmailReport
How enterprise organizations are evolving their email strategy in 2026.
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Consumer expectations and inbox provider standards are both shifting, and enterprise senders are caught in the middle.
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- Enterprise Sneak Peek
- Enterprise Sneak Peek
- Enterprise Sneak Peek
- Enterprise Sneak Peek
- Enterprise Sneak Peek
Which type of marketing email generates the most engagement and/or ROI?
Promotional emails
(e.g. sales, discounts)
Customer engagement
(e.g. product education, news)
Newsletters
(e.g. company updates, industry news)
Advanced AI adopters are 2x more likely than those in the early stage of AI adoption to produce and deploy emails in less than one day.
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The State of Enterprise Email report is for email marketers and marketing leaders from enterprise companies who want to stay up to date on the latest industry data and trends.
We surveyed 500 marketing professionals (134 at enterprise organizations) from across the US, UK, Australia, and New Zealand.
Please use the insights in your work as much and as often as possible! Use them to advocate for the value of your email marketing program, to improve your processes and workflows, and even inspire innovations within your program. You can also use this data as email marketing benchmarks internally.
If you cite our reports, we always appreciate a link and a shout-out. Get in touch to let us know where you’ve used the data—we’d love to see how other marketers are using it!
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