Litmus Announces Integration with SAP® Marketing Cloud to Optimize Email Testing, Streamline Email Production
Integration enables collaboration and customer data insight to help ensure email campaign success
BOSTON & SAN MATEO, Calif – June 4, 2020 — Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into content and tactics that will resonate with audiences.
“Every minute matters when creating a great email campaign. Email marketers often find themselves wasting time and effort because of lack of collaboration between platforms and the inability to test early and often,” said Erik Nierenberg, CEO of Litmus. “The integration of our solution with SAP Marketing Cloud enables marketers to optimize their email testing and development processes by leveraging the customer data SAP provides to truly understand what customers want out of a marketing email. Not only will internal teams save time, frustration, and effort, but email campaigns will better resonate with customers.”
Through the Litmus Email Previews application, businesses using SAP Marketing Cloud can access real-time previews directly inside the email editor for SAP Marketing Cloud. This enables creators to catch errors earlier, reducing the time spent on the review process. Emails can be previewed in real-time for more than ninety popular email clients and devices. Businesses using SAP solutions now have access to the Litmus checklist and proof tools to help ensure their emails have all the recommended components. Additionally, due to this integration, Litmus users now have access to deeper customer analytics and insights.
“When it comes to simplifying the email process—from ideation through building, testing, sending, and beyond—few tools have made more of an impact on our process than Litmus,” said Conor Snell, social media and content strategist at Altos, a Litmus customer. The integration with SAP Marketing Cloud is immediately available to all enterprise-level Litmus customers. For businesses using SAP Marketing Cloud interested in trialing Litmus, please visit litmus.com/solutions/esp/sap-marketing-cloud/ for a 7-day free trial. For more information on the work Litmus is doing, please visit litmus.com.
Litmus provides the leading email optimization and collaboration solution for marketers. From Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. With offices in Boston, San Mateo and London and backed by Spectrum Equity, Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S.banks, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on social media – Twitter, LinkedIn, Instagram and Facebook.
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