No matter where your email marketing takes you next, you can count on Litmus to build, test, and optimize like never before.
We’re constantly innovating and continually updating, all to put the newest tools and technology at your fingertips. Here’s a quick look at the latest.
Dark Mode Detection in Email Analytics
Get advanced insights into your subscribers’ Dark Mode usage, so you can optimize email design and development efforts where it matters and ensure a great subscriber experience with every email. Be confident that your code will successfully adapt to Dark Mode changes in select clients, so your subscribers can engage with your email and your campaign will deliver results.
Store brand colors—along with templates and code modules—in Design Library to provide your team with the resources they need to flexibly create great emails, all while ensuring a consistent, quality brand experience. Your team will be able to effortlessly use these assets to quickly create emails—without having to code—in Visual Editor in Litmus Builder.
Advanced User Permissions
Empower everyone to do their best work—all while maintaining brand consistency and compliance—with advanced user permissions. We’ve added two new user roles to Enterprise accounts:
- Content Editor: Perfect for those who utilize pre-approved brand assets to create great emails. These users have full access to Litmus, but cannot edit assets in the Design Library, nor utilize the Code Editor in Litmus Builder.
- Code Editor: Perfect for those that build incredible emails—whether using HTML code or pre-approved brand assets. These users have full access to Litmus, but cannot edit assets in the Design Library.
Email Analytics Real-Time Data Feeds
Litmus Enterprise customers can now connect Litmus Email Analytics data directly into their email service provider or business intelligence platform for a single, holistic view of email campaign performance.