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This Month in Email: A Recap of Email Marketing News in August 2023

It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. 🥳

Let’s hop in and check out all the latest and greatest headlines in email in August 2023!

📰 News headlines

🥐 Food for thought

✨ Litmus Live is almost here!

  • Are you joining us for the biggest email event of the year? Litmus Live is right around the corner! On September 11-13th, some of the finest brains in email will converge on Boston to mingle, learn, and innovate. It’s not too late to grab tickets… hope to see you there!
    • Psst: If you’re excited about Litmus Live, let us know on Twitter or LinkedIn!

📊 Email Client Market Share

The top 10 most popular email clients of July 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 58.09%
  2. Gmail: 28.72%
  3. Outlook: 4.14%
  4. Yahoo Mail: 2.55%
  5. Google Android: 1.59%
  6. 0.66%
  7. Thunderbird: 0.25%
  8. Samsung Mail: 0.14%
  9. 0.06%
  10. Windows Live Mail: 0.05%

Stay in the email loop

Want more email news like this? Subscribe to Litmus Weekly to get our weekly digest of all the latest happenings in the email world delivered right to your inbox. 

Did we miss something? Let us know on Twitter!

4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

Abigail Sims

Abigail Sims

Abigail Sims was a Content Marketing Manager at Litmus