Cynthia Price
Cynthia is the SVP of Marketing at Litmus. She has been in the email marketing industry for over 10 years, previously as VP of marketing at Emma, an email service provider. She has a proven track record of building funnel-based programs through content, events, technology, advertising and digital optimization—and she loves sharing her knowledge with others.
Latest posts:
Email Content Automation: What It Means and Why It’s Effective
Executing email content automation improves engagement and boosts ROI. Learn more about the power of dynamic content automation in email.
How Progressive Profiling Email Marketing Improves Data Accuracy
Learn how progressive profiling email marketing improves your data quality---and your personalization.
Litmus in Customer Think: Why Email Content Automation is Good for Business
Learn the importance of using dynamic content automation to accelerate the path to conversion and drive sustainable revenue growth.
Litmus in Forbes: Prioritizing Personalization, Data Capture–and Privacy
Forbes reports Litmus’ insights on how marketers can manage to prioritize personalization and data capture in order to deliver customized customer experiences that convert–while being mindful of customer trust amid privacy measures.
Defining Your Email Marketing Through Data
Identify which email marketing metrics have value and should be tracked based on your business goals.
2022 Email Marketing Trends: What Retailers Need To Know
Discover the email marketing trends retailers and e-commerce brands should follow.
Turning Leadership Challenges into Opportunities
Balancing personalization and privacy doesn't have to be overwhelming. It can be achieved with transparency and automation. Find out more.
