Jenn McCarthy
Jenn works to bridge the divide between product understanding, implementation, and business impact. She did this at Litmus as the Account Management Team Lead and then at Seismic as the Senior Customer Success Director. Now she's the Lead Technical Writer at Klaviyo, an automation platform for email marketing and SMS.
Latest posts:
6 Ways Agencies Can Save Time Building Emails
With so many nuances that go into building and setting up emails for your clients, any shortcuts or ways to make the production process more efficient can make a big difference. In this post, we walk through six ways your team can save time, budget, and headaches when creating emails.
6 Ways to Encourage Influencer Behavior Through Email Marketing
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.
How to Handle Sensitive Content and Data When Creating Client Emails
Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you're not only meeting your client's marketing goals, but also their specific privacy guidelines.
Data You Should Be Using to Optimize Your Clients’ Campaigns: Webinar Recording
“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.
How to Create Great Emails for Your Clients: 9 Tips for Agencies
A client asks you to create or redesign their email marketing campaigns—where do you start? Don’t fret! Here are 9 ways you can ensure your team delivers a quality campaign that engages your client’s subscribers. And, more importantly, these tips set you up as a force to be reckoned with in the world of email creation services, and positioning your team as a true “full service agency.”
