Melissa Sargeant
Melissa is the Head of Marketing at Lumaverse Technologies. She's previously held four positions as CMO including at AlphaSense and Litmus. Melissa is a proud founding member of CMO Huddles—an organization that brings together and empowers elite B2B leaders.
Latest posts:
Balancing Personalization and Privacy in 2022
Balancing personalization and privacy doesn't have to be overwhelming. It can be achieved with transparency and automation. Find out more.
Culling the Chaos: Lessons Learned From the State of Email in 2021
2021 presented new challenges to email marketing teams. See how you can adapt and continue to lead successful email programs in 2022 and beyond.
CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny
The role of the CMO has changed. Learn about the five essential pivots CMOs need to make to step up to their new destiny and thrive.
Update on Litmus Live 2021
Your health and safety always come first. So, Litmus Live 2021 is switching to livestream only and moving to Oct. 26-27, 2021. Get more details on why.
Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?
Traditional marketing is poised to be the next Blockbuster. With Apple Mail Privacy launching this fall, it's time to pivot... and sprint forward.
Marketing Leadership in the Midst of Change: CMOs Share Strategies
On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately, indefinitely, and until further notice.So did ServiceMax. And Bandwidth, and FoodLogiQ, and hundreds of other companies across dozens of industries.Fast forward to mid-May, and the marketing leaders at these companies are still asking the same question they were at the start: How do we meet the needs of customers and employees in this new landscape? we sat down with marketing executives at successful companies to hear how they’re handling the most challenging aspects of the new environment we’re all working in.
Leading Email Marketing Through Change
As a brand marketer, it is important to remember that while your subscribers and customers might not be buying right now, everyone is listening and learning. This is a time that can make or break your brand, as consumers are viewing communications and actions of brands through a much more critical lens. Retaining subscribers and contacts and fostering those relationships over the next couple of months—even when consumers may not be in a position to buy—will set you up to revive those conversations quickly when the time is right. By putting email first in your marketing mix, you can bridge social distances, create personalized experiences, and deliver better customer care—and now, that's more important than ever.
Email First: The New Normal for Keeping You Connected to Customers in Challenging Times
Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships in a completely virtual world.
