Rafael Viana
Rafael Viana is outgoing, curious by nature and loves to share his knowledge with everyone - ideal characteristics for a Senior Email Strategist at Validity. He graduated from Universidade Anhembi Morumbi with a Bachelor's Degree in Marketing, a full 180 for someone who had completed 4 semesters of computer science when younger. Nowadays, Rafael creates email marketing-related content in the form of lectures, blog posts, and webinars. His routine also includes helping companies around the world overcome challenges related to email marketing strategy, deliverability, platform migration, segmentation, html to email, email journeys.
Latest posts:
The Litmus Team’s Top Email Tips for 2026
Get expert insights from the Litmus team on top email tips for 2026 to enhance engagement, optimize campaigns, and stay ahead in email marketing.
Email Metrics That Matter: What to Measure in 2026
Metrics help you see if your audience is moving toward your business goals. Rafael Viana tackles questions about the email metrics that matter most.
