Alterra Mountain Company saves 180 hours using Litmus Personalize
And helps guests plan their trips using automated snow reports.
About Alterra Mountain Company
Founded in 2017, this outdoor adventure hospitality company works to bring the magic of the mountains to more people.
They own 19 mountain destinations including the beautiful Steamboat and Winter Park in Colorado, Tremblant in Quebec, and Crystal Mountain in Washington. In peak months, they have 25k+ team members.
As nature lovers, they also work towards sustainability, with a mission to reduce carbon emissions by 50%, use 100% renewable energy, and achieve carbon neutrality by 2030.
Alterra Mountain Company’s annual Ikon Pass gives adventurers access to over 60 unique destinations in 11 different countries. No wonder it’s so popular!
The snowy challenge
All the resorts send daily Snow Report emails to encourage folks to hit the slopes. They also keep email engagement high and increase ancillary spending on the mountains.
Each resort was using advanced personalization directly in their ESP. It worked well, but it was a time-consuming process that wasn’t sustainable long-term.
“Litmus Personalize Pro allowed us to automate our Snow Report emails, which is essential to all of our brands and subscribers. We were able to save hundreds of hours by automating these emails with Litmus Personalize Pro.”
How Litmus Solved the Challenge
The Alterra marketing team knew they couldn’t maintain manually creating daily Snow Reports, but they didn’t want to stop because of the great value they bring to customers. So they began searching for a solution—and their search led them straight to Litmus.
Litmus Personalize Pro allowed the team to connect their weather report XML feed to automatically create the dynamic emails at scale, across all their brands.
Their Litmus Customer Success Manager helped them get everything set up quickly so they were saving hours in no time. This included creating a fun, rule-based image for when there’s snowmaking versus no snowmaking on the slopes.
“The resort teams are often wearing multiple hats, handling their websites in addition to other marketing channels. The freed up time allows them to focus on other priorities.”
Litmus shaved 15 hours off their workflow
Personalize Pro enabled the Alterra Mountain Co marketing team to set-and-forget the Snow Report emails. Now they are automatically created and sent every day!
This automation saves each of the 12 brands 15 hours per week. In total, that’s about 180 hours of savings per week! It also eliminated human-error from quickly entering the numbers every morning.
With all the free time, they were able to experiment with countdown timers to create urgency for Summer Lodging offers from their Resorts. Not only did click rate increase, revenue per individual and lodging booking also increased!
