ASOS combines name personalization and weather-targeted images to display relevant content to their subscribers.
Depending on the weather at the open-time and location, recipients receive a different, relevant image and message. They use weather-targeted images, customized at the time of open and personalized to the recipient.
“I loved this weather targeted personalized image campaign. It’s a fantastic example of combining multiple uses of the Kickdynamic platform making first name personalization and copy relevant to the context in which the email is opened.”