New Look uses Litmus to personalize emails based on location
New Look uses Litmus to drive an increase in store traffic through personalized, location-based email campaigns. It helps take the ease of shopping to the next level.
New Look wanted to drive footfall for in-store promotions and new store openings through personalized email campaigns based on location of the recipient.
How Litmus Personalize, powered by Kickdynamic, Solved the Challenge
To drive footfall for in-store promotions and new store openings, New Look display the nearest stores to open location pinned over a map. With personalized pins, the map is perfectly on brand. When clicked, personalized directions are generated from the open location to the precise nearest store.
“What better way to drive footfall in to our stores than with a device targeted email tag which guides customers directly to their nearest store! Now that the tag has been created by Kickdynamic it can easily be added into any campaign on demand. Customers recognise their location and can visibly see their local stores within the artwork upon opening the email—taking personalization and ease of shopping to the next level.”
New Look has seen a CTR of 2.24% from in store exclusive offer emails and the “Locate now” CTA generates 0.27% of total clicks.