News and Press

BOSTON & SAN MATEO, Calif – March 31, 2021 – Litmus, the leader in email marketing, has received a 2021 Top Rated Award from TrustRadius as they’re recognized as a valuable player in the email marketing software category. With a trScore of 8.3 out of 10 and nearly 115 verified ratings and reviews, Litmus helps marketers from some of the top brands in the world, including 80 percent of the Fortune 100, break through the digital noise and improve email performance—it’s why they’re leading the category in product innovation,customer recognition, and satisfaction. Additionally, G2 awarded Litmus seven Spring 2021 badges for email testing, deliverability, enterprise and small business email marketing, and more.

Since 2016, the TrustRadius Top Rated Awards have recognized B2B technology products in a multitude of industries and vertical categories. To qualify for a Top Rated award, a product must meet TrustRadius’s three criteria of recency, rating, and relevance. The software product must have 10 or more reviews from the past year, a trScore of 7.5 or higher, and earn at least 1.5 percent of the site traffic in the category. Weighted, rather than a simple average, the trScore is an algorithm calculating a product’s score based entirely on customer feedback, reviews, and ratings. The TrustRadius Top Rated Awards are not influenced by analyst opinions or statuses.

“It’s an incredible honor to be credited with these recognitions by TrustRadius and G2 because it validates the true, extraordinary marketing value we bring to our users when implementing our product and its features,” said Erik Nierenberg, CEO of Litmus. “At Litmus, we’ve become the leader in email marketing software because of our solution’s ease of use, collaboration capabilities, reporting and analytics, and proven ROI—all invaluable benefits to marketers.”

In addition to the TrustRadius award, G2 has recognized Litmus with its Spring 2021 badges for the following categories: the leader in email testing, marketing, and deliverability, a high performer in enterprise and small business email marketing, easiest admin for email deliverability, and, lastly, the leader in email marketing for the mid-market segment. Based on users’ experiences, Litmus excels in the following areas:

• Ease of Use: 9.1 satisfaction rating (8.8 category average)
• Ease of Setup: 9.1 satisfaction rating (8.8 category average)
• Highest rated features include design testing and its editing platform

“This is the second company I have worked at where I advocated to incorporate Litmus into their email process,” said one Litmus user. “It seamlessly integrates with Salesforce Marketing Cloud and makes collaborating with multiple teams and the UAT [user acceptance testing] process a dream. The browser previews of devices and additional analytics are the key features I leverage for every email. It is the surest way to double check your email will render beautifully for your subscribers.”

This follows the Litmus product update announcement, revealing new features and integrations with SparkPost and Pardot to optimize workflow while creating on-brand emails at scale. For more information on Litmus, visit litmus.com.

About Litmus: 

Litmus provides the leading email optimization and collaboration solution for marketers. From Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. With offices in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S.banks, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on social media – Twitter, LinkedIn, Instagram, and Facebook.

Media contact:
Ryan Hecker
litmus@blastmedia.com