Litmus Talks | A/B Testing: Reality vs. Expectations

Get in email geeks, we’re going testing! 🚗

Carin Slater, Email and Content Growth Marketing Manager at Litmus, will take you on an A/B testing journey and share real-life examples of email A/B test wins—and more importantly—losses. Not every A/B test will give you the result you expect. In this session, you’ll learn how to move forward and iterate on your A/B testing program when those losses happen. 

In this 30-minute Litmus Talks webinar, Carin will guide you through:

• Setting expectations for your A/B testing strategy
• What to do when an A/B test doesn’t go your way
• How to iterate and develop your A/B testing

You’ll walk away with a whole new outlook on how to manage your A/B testing strategy.