Litmus Talks | A/B Testing: Reality vs. Expectations

While A/B testing is a critical part of any email program, not every test is going to give you the results you expect.

Litmus Talks - July24
Watch the Webinar

This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
Sales Contact Opt-In
Litmus uses the information you provide us to bring you great content about email marketing trends, stats, events and relevant products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
This field is for validation purposes and should be left unchanged.
Sharing

Get in email geeks, we’re going testing! 🚗

Carin Slater, Email and Content Growth Marketing Manager at Litmus, will take you on an A/B testing journey and share real-life examples of email A/B test wins—and more importantly—losses. Not every A/B test will give you the result you expect. In this session, you’ll learn how to move forward and iterate on your A/B testing program when those losses happen. 

In this 30-minute Litmus Talks webinar, Carin will guide you through:

  • Setting expectations for your A/B testing strategy
  • What to do when an A/B test doesn’t go your way
  • How to iterate and develop your A/B testing

You’ll walk away with a whole new outlook on how to manage your A/B testing strategy.

Meet Your Presenter
Carin Slater
Carin Slater Email and Content Growth Marketing Manager
Email marketing made better